Kelly Campbell
Conscious Leadership Coach
Email: kelly@klcampbell.com
Call: (845) 304-9304
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EP 31: Top 3 Contractual Gaps for Agencies, with Sharon Toerek
- October 17, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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What’s Your Agency’s Prospect Filtering Protocol?
- October 9, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth
Creating a pipeline with a balanced mix is where you want to be; But first, develop an internal filtering process that’s sharply focused on the type of client that will bring your agency to the next level of success. With a Prospect Filtering Protocol in place, you’ll be partnering with perfect clients in no time.
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EP 30: The Power of Positioning, with David C. Baker
- October 3, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Position Zero: Holy Grail or Click-Thru Rate Killer?
- September 27, 2018
- Posted by: Kelly Campbell
- Category: Digital Marketing, Search Engine Optimization
While getting to Rank Zero status can help you respond to Google’s changing algorithms and optimize your results for voice-based and mobile queries, it can also potentially decrease your site’s CTR when a post shows up in a featured snippet.
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EP 29: Righting Client Relationships, with Jodi Katz
- September 19, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 28: Demystifying Profitability, with Ryan Watson
- September 6, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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8 Ways to Manage Non-Ideal Clients (Before Firing Them)
- September 5, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth
While it can be frustrating to feel trapped in a spiraling relationship with a non-ideal client, it’s important to recognize these interactions for the improvement opportunities that they provide. If you want a thriving, innovative agency, pull lessons from these client experiences and adapt your practices.
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EP 27: Onboarding Clients for Mutual Success, with Sara Bacon
- August 23, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Is There a Perfect Pipeline Mix?
- August 13, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth
Bigger isn’t always better, especially when it comes to optimizing your pipeline for new business opportunities. So, what’s the right pipeline mix and where should you allocate your resources for business development?
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EP 26: Self-Leadership Changes Agencies, with Scott Jeffrey
- August 9, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Agency Profitability: Journey or Destination?
- August 1, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth
Margin can illustrate whether or not your agency is well positioned. If it isn’t—because your value proposition is too broad, unclear, or non-existent—you’ll find that you can only do so much to improve profitability.
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EP 25: Immediate Conversations, Not Forms, with Dan Murphy
- July 26, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 24: What is Compassionate Management, with Rena DeLevie
- July 12, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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How Agency Positioning Impacts Pricing
- July 2, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Positioning
When you can clearly explain your unique value proposition—how your deep expertise sets you apart from the pack—it ensures that your customers see you as irreplaceable, and worth every penny you charge. In this way, pricing becomes less of the conversation, and in many cases, no longer a matter of negotiation.
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Why ‘Referral’ Can Be a Bad Word
- June 29, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Positioning
Word-of-mouth marketing and referrals are great for increasing business without having to pay for the client acquisition or do the work of finding and converting a lead. Unfortunately, not every referral is a good one. In fact, they’re rarely good.
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EP 23: Identify Unknown Prospects on Your Site, with Carol Luong
- June 28, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 22: Managing Creative Teams, with Karl Sakas
- June 15, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 21: Quiz Marketing for Agency Clients, with Josh Haynam
- May 31, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Is Your Nonprofit Ready for GDPR Compliance?
- May 21, 2018
- Posted by: Kelly Campbell
- Category: Uncategorized
If your nonprofit is involved with donors, volunteers, or other constituents from the European Union (EU), pay attention, because the General Data Protection Regulation (GPDR) goes into effect May 25, 2018.
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EP 20: Social Success for Agencies, with Carrie Kerpen
- May 17, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Multilingual Meta Descriptions: To Translate or Not for SEO?
- May 14, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Search Engine Optimization, User Experience (UX)
If you’re targeting non-English-speaking users, translate every part of your site, including the multilingual metadata. Pay attention to the quality of your multilingual SEO. Consider localization. The details matter, no matter which language your audience speaks and reads.
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3 Tech Disruptions Your Nonprofit Can’t Ignore
- May 14, 2018
- Posted by: Kelly Campbell
- Category: Uncategorized
Augmented and virtual reality are becoming a part of your donors’ and volunteers’ everyday lives. The same holds true for artificial intelligence and blockchain. In fact, the three tech disruptions highlighted are welcome additions to breathe new life into the nonprofit sector.
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EP 19: Creating a Referable Brand, with Michael Roderick
- May 3, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 18: How to Sell and Exit Your Agency, with Jason Liggitt
- April 20, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Grow Your Email List with Quiz Marketing
- April 10, 2018
- Posted by: Josh Haynam
- Category: Agency Growth, Conversion Optimization
If the average website converts two percent or fewer visitors into leads, quiz marketing can be incredibly effective in growing your email list—which your business can gradually nurture until recipients are ready to become customers.
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The Homepage Approach That Scores the Most Ideal Clients
- April 6, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Conversion Optimization, Customer Personas, Positioning, Website Design
To bring in more ideal clients, let’s ditch the ‘we/us/our’ language and start demonstrating that we understand the world from our ideal customers’ perspective.
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Ep 17: Streamlining Your Entire Agency, with Ron Ause
- April 6, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 16: Simple Asks to Scale Your Agency, with Laura Fredricks
- March 24, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Get Creative with Corporate Sponsorships
- March 16, 2018
- Posted by: Kelly Campbell
- Category: Uncategorized
Nonprofits can offset event costs, increase overall income, and rely less on endowments and grants by getting creative with corporate sponsorships. Creative thinking and empathy are key to creating sustainable, mutually-beneficial relationships with corporate sponsors.
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Google To Flag Your Non-Secure Website
- March 12, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Conversion Optimization, Search Engine Optimization
Even if you don’t handle financial transactions, make sure your site is secured with HTTPS. Why? With Google’s plans, not doing so will be like hanging a sign above the virtual door that says: “Enter at your own risk.”
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EP 15: Understanding Prospect Intent (AdWords), with Dr. Darren Carter
- March 8, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 14: Lead Gen for Agencies, with Alex Berman
- February 22, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Segmenting Clients by Quality: Poor, Core and More
- February 21, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Customer Personas
Beyond segmenting existing clients by demographic information, geography, or service utilization, consider bucketing your existing client base into three categories of quality—Poor, Core and More—in order to grow revenue.
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What Facebook News Feed Changes Mean For Your Business
- February 19, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing
It’s time to roll up our sleeves and roll with the punches. While other businesses are floundering, with managers slapping their monitors to Make Facebook Work Again, here are some things you can do to keep your content rising to the top and giving the people what they want.
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What Makes a Big Difference to Donors?
- February 14, 2018
- Posted by: Kelly Campbell
- Category: Uncategorized
The hallmark of effective fundraising, donor-centric communications consider the position of the donor first and make them feel good about giving.
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EP 13: Post-Merger Agency Life, with Marc Sampogna
- February 11, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 12: Creating Change In Your Agency, with Adam Force
- January 26, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Part III: Assessing Your Fundraising Results
- January 15, 2018
- Posted by: Kelly Campbell
- Category: Uncategorized
After your campaign is over, assessing your fundraising results can impact the productivity of the entire next year. In this third and final part of our fundraising series, we look at four strategies to assess your fundraising results and help your nonprofit improve even more for the next appeal campaign.
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EP 11: From Cold Email to Close, with Travis Piepho
- January 12, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Net Neutrality + AMP in 2018
- January 9, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, User Experience (UX), Web Technology
In the face of a net neutrality repeal, AMP could be the thing that keeps you afloat in an unequal Internet world. Investing in this platform addition to keep your site loading quickly, boost user engagement and satisfaction, and future-proof your web presence no matter what comes next.
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EP 10: What Makes a Great Agency Website, with Matt Kelley
- December 29, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 9: Balancing Life + Agency Ownership, with DJ Sharad
- December 15, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Part II: Fundraising Etiquette, Back to Basics
- December 15, 2017
- Posted by: Kelly Campbell
- Category: Uncategorized
Timely and sincere thank you letters are one of the most important steps in the fundraising process. Follow these four basic, but essential, tips to make your donors feel appreciated and willing to donate again in the future.
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Ep 8: Overcoming Sales Objections, with Kevin Campbell
- November 29, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Leveraging Google Grants for Your Nonprofit
- November 29, 2017
- Posted by: Kelly Campbell
- Category: Uncategorized
If your nonprofit is not using Google Grants, you’re missing out on a large, free source of inbound traffic and advertising that could make a significant impact on your organization’s awareness reach, online fundraising, and volunteer pool in 2018 and beyond.
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Google Content Guidelines: Different Per Vertical?
- November 29, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing, Search Engine Optimization
Search engine optimization and digital content guidelines have expanded to include vertical-specific rules, helping to return relevant content to searchers. Google’s verticals use varying guidelines to rank highly on results pages, whether you are trying to have your content appear in a retail search, a news search, or another specific vertical.
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Ep 7: How to Sell Retainers, with Douglas Lim
- November 16, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Part I: 7 Strategies for Successful Year-End Fundraising
- November 15, 2017
- Posted by: Kelly Campbell
- Category: Uncategorized
It’s that time of year again, where the holiday bustle is in full swing, and you’re already starting to plan for the coming year. The last sixty days of the year are the most crucial time for year-end fundraising. Follow these seven strategies for the most successful annual appeal season.
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Ep 6: Syncing Expectation with Opportunity (SEO), with Zee Hoffmann Jones
- November 2, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Why is Project Management Vital to Success?
- November 1, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Operational Efficiency
Great project management means much more than keeping project management’s iron triangle in check, delivering on time, budget, and scope; it unites clients and teams, creates a vision for success and gets everyone on the same page of what’s needed to stay on track for success. When projects are managed properly, there’s a positive impact that reverberates beyond delivery of ‘the stuff’.
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What is a Climate Reality Leader?
- October 24, 2017
- Posted by: Kelly Campbell
- Category: Uncategorized
If the biggest blank on everyone’s mind is “Tell me what can I do to help”, we cannot simply ignore that. To do so perpetuates the idea that this crisis is too big to solve, and then, people feel some sense of justification in not doing anything at all. As I see it now, that’s the very root of the problem in our extremely slow adoption toward action.
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Ep 5: Hyper-Targeted Biz Dev, with Ryan O’Hara
- October 20, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Creating Donor Personas For Nonprofits: Why and How
- October 12, 2017
- Posted by: Kelly Campbell
- Category: Uncategorized
Running your nonprofit like a business just makes sense—even if you don’t want to say it out loud, or to your colleagues, or even to yourself. There’s stigma attached to thinking about supporters like customers, but if your operations depend on their financial contributions, you do have something to “sell”. And knowing everything about the individuals to whom you’re selling is the best way to increase income.
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5 Incredibly Effective Backlink Strategies
- October 12, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Search Engine Optimization
Improving your backlinks is a powerful way to improve your ranking on search engine results pages. Assessing your backlinks is one of the prime ways that Google determines the quality and usefulness of your site. Here are some strategies you can use to get more, quality inbound links and generate more, targeted traffic.
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Ep 4: Agency Pricing Models, with Jason Swenk
- October 6, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Ep 3: Outbound Growth Hacking, with Jonathan Soares
- September 21, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Top 5 Customer Persona Generators
- September 18, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Customer Personas
When it comes to ensuring that your business attracts and targets only ideal prospects, you should deeply consider who your clients or customers really are at the human level—especially at the earliest stage of the sales lifecycle. Customer personas are the first step in unlocking a world of insight.
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Planning for Sustainable Fundraising
- September 18, 2017
- Posted by: Kelly Campbell
- Category: Uncategorized
Planning for sustainable fundraising involves putting your roadmap in writing—to ensure that your goals are clear and that all of your actions lead toward them. If your organization needs help, working with a nonprofit consultant can be cost-effective and can reduce implementation time.
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Ep 2: Visibility + Voice Search, with Laurie Macomber
- September 7, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Ep 1: Agency Scaler Podcast (Introduction)
- August 25, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Drastically Increase Lead Conversion with One Change
- August 16, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Conversion Optimization, Lead Generation, Web Technology
If we shift our perspective to realize that lead capture should simply recreate an in-person dialogue on our contact pages, webinar registration and other landing pages, then we need to provide an interactive experience and the line of questioning must be conversational in nature.
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Fundraising Trends for Year-End Giving 2017
- August 16, 2017
- Posted by: Kelly Campbell
- Category: Uncategorized
For your fundraising efforts to be successful, you need to adapt to potential donors. Technology and human behavior are changing year-end giving simultaneously. It makes sense to investigate and use some of the new tools that are available so you can reach people, manage donations, and run your organization.
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SEO For Non-Profits: What Is It and Do We Need It?
- July 14, 2017
- Posted by: Kelly Campbell
- Category: Search Engine Optimization
SEO refers to a suite of techniques and strategies that help you to connect your ideal audience with your online presence. For a non-profit, this can mean more volunteers and more donations—think greater volume, frequency and dollar amount. Beyond that, your cause’s message can be extended further. In short, you can reach more people who care about your cause but don’t yet know your organization by name.
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Pay Attention: Voice Search SEO Is Changing Digital Marketing
- July 14, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Lead Generation, Search Engine Optimization, User Experience (UX)
The current prediction is that by 2020, 50 percent of all searches will be voice-based. By focusing on mobile—and targeting long-tail keywords and featured snippets—optimizing a website for voice search naturally helps improve overall SEO as well. The key takeaway here is that “voice search SEO” shouldn’t be viewed as a separate initiative, it’s merely an expansion or reprioritization of current SEO best practices.
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Which Unknown Prospects Are On Your Website Right Now?
- June 21, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Lead Generation, Web Technology
Many agencies and businesses utilize marketing automation tools that track the behavior and activities of those already in their CRM, but what about the anonymous potential leads visiting their sites each day? Imagine being able to discover unknown prospects—and have their information sent your inbox daily.
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How Data Visualization Converts Prospective Donors
- June 21, 2017
- Posted by: Kelly Campbell
- Category: User Experience (UX), Website Design
Your non-profit has a plethora of data that can help persuade people to donate—secondarily to the story you tell. While the sheer weight of these metrics might be compelling, the quickest and most impactful way to convey it to people is through imagery.
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Is Your SEO Strategy Static or Elastic?
- June 6, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Search Engine Optimization
One of the most overlooked aspects of search engine optimization (SEO) is the fact that it constantly evolves. If you want your SEO strategy to be effective, it needs to adapt. The changing face of SEO should be exciting rather than a burden: Every day, there are new opportunities to reach your ideal audience and delight them with valuable content for mutually beneficial relationships.
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Diversity Among Non-Profits: Yes, But Why?
- June 1, 2017
- Posted by: Kelly Campbell
- Category: Uncategorized
Aside from the moral imperative, there are many reasons why improving diversity within a non-profit can lead to a more successful organization overall. Diversity among nonprofits means more innovation, and donors appreciate organizations that do the right thing inside and out.
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7 Ways Automation Makes Staff Happier (And Saves Money)
- May 30, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Operational Efficiency
More and more organizations are automating repetitive tasks to make their workflows more efficient—and they’re noticing significant improvements in morale, productivity, and innovation throughout their workforces. Workflow automation gives employees more control of their time, which has an even more dramatic, positive impact that you might have thought.
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Top 5 Donor Management Platforms
- May 16, 2017
- Posted by: Kelly Campbell
- Category: Uncategorized
Today’s donor management platforms make life easier for development and communications offices—giving you more time to reach out to major donors, find new people who believe in your mission, and discover new ways to convey impact. Includes an overview video of each platform.
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New Financial Reporting Standards for Not-for-Profits
- May 15, 2017
- Posted by: Kelly Campbell
- Category: Uncategorized
On May 23, 2017, Friedman LLP Accountants and Advisors presents a training session on everything you need to know about the new financial reporting standards for not-for-profits.
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3 Ways to Improve Conversion Rate on Your Landing Pages
- May 2, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Conversion Optimization, Digital Marketing, User Experience (UX)
Landing pages are the backbone of any inbound marketing campaign. As such, it’s worth spending the time to optimize them, so they produce the maximum number of form-fills (or leads). You don’t just want traffic to your site. You want those visitors to take action.
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Rethinking Nonprofit Self-Sustainability In An Endowment Elimination Era
- April 18, 2017
- Posted by: Kelly Campbell
- Category: Conversion Optimization
Though the official budget announcement is scheduled for May, it looks like the NEA and NEH will be eliminated with Republican control of both houses of Congress and the White House. Not reduced, but completely eliminated. However, could this be an opportunity for nonprofits across all board to focus on financial self-sustainability?
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Top UX Trends, Web Design in 2017
- April 3, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, User Experience (UX), Web Technology, Website Design
One of the most comprehensive roundup articles on the top trends we’re seeing this year in user experience (UX) and web design, including descriptions and visual examples.
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Google Site Search Retires, Now What?
- March 27, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing, User Experience (UX), Web Technology
If you use the paid enterprise version of Google Site Search, you will no longer have that option so you’ll need to find an alternative. If your site currently uses the free version, find an alternate immediately because your competitors’ ads could be appearing on your site as we speak. Here’s what you need to know »
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How To Hire An SEO Consultant
- March 13, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Search Engine Optimization
Maile Ohye, Developer Programs Tech Lead at Google, shares her advice for hiring an SEO Consultant to improve the searcher experience—from initial query on Google and your website’s ranking to user experience once visitors click through and conversion optimization.
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What is Conversion Rate Optimization (CRO)?
- March 6, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Conversion Optimization, Digital Marketing, Lead Generation
Conversion optimization specialists cover a range of skills that all affect conversions. From content management systems and survey tools, to web analytics, user experience and technical project management, CRO practitioners go beyond testing to constantly improve conversion results on an organization’s website.
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Top 4 Ranking Factors in 2017
- February 28, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing, Lead Generation, Search Engine Optimization
Last month, Aleh Barysevich of Search Engine Journal put together a great article on how to optimize your site for top ranking factors, based on studies by SearchMetrics, Backlinko and SEO PowerSuite. The following summary includes priority action items for site owners.
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Email Marketing in 2017
- February 9, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing, Email Marketing
Understand the basic process, best practices and do’s and don’ts of email marketing, mobile-first email design, top trends for 2017, subscriber segmentation, email and blog automation and some of the email marketing software on the market today.
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Artificial Intelligence and Personalization for B2C
- January 26, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Conversion Optimization, Customer Personas, Digital Marketing, Lead Generation
Can B2C companies create a seamless and consistent user experience across multiple touch points using AI in order to maximize sales—while keeping consumers comfortable with the fact that their behaviors and preferences are being collected, utilized and presented back to them daily?
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What Is Dynamic Content Personalization?
- January 10, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Conversion Optimization, Customer Personas, Digital Marketing, Web Technology
How Does Dynamic Content Personalization Work for B2B? Automated, dynamic content creates a more personalized, one-to-one sales experience for each prospect. Through web technology, an organization collects data from prospects through landing pages, forms, and progressive profiling. Advanced algorithms dynamically change the content consumption options, format and placement on a website or blog, and delivery -
Top 3 Google Updates For the New Year
- January 5, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing, Search Engine Optimization
As we ushered in a new year, Google prepared for its latest updates—ranging from resolute to reactive—all in the name of an improved and safer user experience.
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Google Says No More Mobile Pop-ups in 2017
- December 16, 2016
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing, Email Marketing, Lead Generation, User Experience (UX)
Google announced back in August 2016 that on January 10, 2017 it would begin penalizing sites that use “interstitials”—which applies to pop-ups that users have to dismiss in order to continue navigating on a site, as well as advertisements that cover the top half of the page.
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When Nonprofits Cannot Rely on Federal Funding
- November 27, 2016
- Posted by: Kelly Campbell
- Category: Conversion Optimization, Digital Marketing, Search Engine Optimization
With a new administration comes the dawn of defunding many of the environmental and social change programs we’ve worked to build over decades. Is there a way to keep progress moving forward without government funding?
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Google’s New Priority: Mobile Search
- October 30, 2016
- Posted by: Kelly Campbell
- Category: Agency Growth, Search Engine Optimization
In its latest update, Google is splitting its index in order to prioritize mobile search over desktop search. Learn how to get your site in shape before the split.
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