Kelly Campbell, Agency Growth Consultant
Email: kelly@klcampbell.com
Call: (845) 304-9304
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Ep 2: Visibility + Voice Search, with Laurie Macomber
- September 7, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Ep 1: Agency Scaler Podcast (Introduction)
- August 25, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Drastically Increase Lead Conversion with One Change
- August 16, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Conversion Optimization, Lead Generation, Web Technology
If we shift our perspective to realize that lead capture should simply recreate an in-person dialogue on our contact pages, webinar registration and other landing pages, then we need to provide an interactive experience and the line of questioning must be conversational in nature.
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Fundraising Trends for Year-End Giving 2017
- August 16, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
For your fundraising efforts to be successful, you need to adapt to potential donors. Technology and human behavior are changing year-end giving simultaneously. It makes sense to investigate and use some of the new tools that are available so you can reach people, manage donations, and run your organization.
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SEO For Non-Profits: What Is It and Do We Need It?
- July 14, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing, Search Engine Optimization
SEO refers to a suite of techniques and strategies that help you to connect your ideal audience with your online presence. For a non-profit, this can mean more volunteers and more donations—think greater volume, frequency and dollar amount. Beyond that, your cause’s message can be extended further. In short, you can reach more people who care about your cause but don’t yet know your organization by name.
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Pay Attention: Voice Search SEO Is Changing Digital Marketing
- July 14, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Lead Generation, Search Engine Optimization, User Experience (UX)
The current prediction is that by 2020, 50 percent of all searches will be voice-based. By focusing on mobile—and targeting long-tail keywords and featured snippets—optimizing a website for voice search naturally helps improve overall SEO as well. The key takeaway here is that “voice search SEO” shouldn’t be viewed as a separate initiative, it’s merely an expansion or reprioritization of current SEO best practices.
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Which Unknown Prospects Are On Your Website Right Now?
- June 21, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Lead Generation, Web Technology
Many agencies and businesses utilize marketing automation tools that track the behavior and activities of those already in their CRM, but what about the anonymous potential leads visiting their sites each day? Imagine being able to discover unknown prospects—and have their information sent your inbox daily.
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How Data Visualization Converts Prospective Donors
- June 21, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing, User Experience (UX), Website Design
Your non-profit has a plethora of data that can help persuade people to donate—secondarily to the story you tell. While the sheer weight of these metrics might be compelling, the quickest and most impactful way to convey it to people is through imagery.
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Is Your SEO Strategy Static or Elastic?
- June 6, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Search Engine Optimization
One of the most overlooked aspects of search engine optimization (SEO) is the fact that it constantly evolves. If you want your SEO strategy to be effective, it needs to adapt. The changing face of SEO should be exciting rather than a burden: Every day, there are new opportunities to reach your ideal audience and delight them with valuable content for mutually beneficial relationships.
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Diversity Among Non-Profits: Yes, But Why?
- June 1, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
Aside from the moral imperative, there are many reasons why improving diversity within a non-profit can lead to a more successful organization overall. Diversity among nonprofits means more innovation, and donors appreciate organizations that do the right thing inside and out.
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7 Ways Automation Makes Staff Happier (And Saves Money)
- May 30, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Nonprofit Digital Marketing, Operational Efficiency
More and more organizations are automating repetitive tasks to make their workflows more efficient—and they’re noticing significant improvements in morale, productivity, and innovation throughout their workforces. Workflow automation gives employees more control of their time, which has an even more dramatic, positive impact that you might have thought.
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Top 5 Donor Management Platforms
- May 16, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
Today’s donor management platforms make life easier for development and communications offices—giving you more time to reach out to major donors, find new people who believe in your mission, and discover new ways to convey impact. Includes an overview video of each platform.
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New Financial Reporting Standards for Not-for-Profits
- May 15, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
On May 23, 2017, Friedman LLP Accountants and Advisors presents a training session on everything you need to know about the new financial reporting standards for not-for-profits.
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3 Ways to Improve Conversion Rate on Your Landing Pages
- May 2, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Conversion Optimization, Digital Marketing, User Experience (UX)
Landing pages are the backbone of any inbound marketing campaign. As such, it’s worth spending the time to optimize them, so they produce the maximum number of form-fills (or leads). You don’t just want traffic to your site. You want those visitors to take action.
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Rethinking Nonprofit Self-Sustainability In An Endowment Elimination Era
- April 18, 2017
- Posted by: Kelly Campbell
- Category: Conversion Optimization, Nonprofit Digital Marketing
Though the official budget announcement is scheduled for May, it looks like the NEA and NEH will be eliminated with Republican control of both houses of Congress and the White House. Not reduced, but completely eliminated. However, could this be an opportunity for nonprofits across all board to focus on financial self-sustainability?
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Top UX Trends, Web Design in 2017
- April 3, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Nonprofit Digital Marketing, User Experience (UX), Web Technology, Website Design
One of the most comprehensive roundup articles on the top trends we’re seeing this year in user experience (UX) and web design, including descriptions and visual examples.
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Google Site Search Retires, Now What?
- March 27, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing, Nonprofit Digital Marketing, User Experience (UX), Web Technology
If you use the paid enterprise version of Google Site Search, you will no longer have that option so you’ll need to find an alternative. If your site currently uses the free version, find an alternate immediately because your competitors’ ads could be appearing on your site as we speak. Here’s what you need to know »
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How To Hire An SEO Consultant
- March 13, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Nonprofit Digital Marketing, Search Engine Optimization
Maile Ohye, Developer Programs Tech Lead at Google, shares her advice for hiring an SEO Consultant to improve the searcher experience—from initial query on Google and your website’s ranking to user experience once visitors click through and conversion optimization.
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What is Conversion Rate Optimization (CRO)?
- March 6, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Conversion Optimization, Digital Marketing, Lead Generation, Nonprofit Digital Marketing
Conversion optimization specialists cover a range of skills that all affect conversions. From content management systems and survey tools, to web analytics, user experience and technical project management, CRO practitioners go beyond testing to constantly improve conversion results on an organization’s website.
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Top 4 Ranking Factors in 2017
- February 28, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing, Lead Generation, Nonprofit Digital Marketing, Search Engine Optimization
Last month, Aleh Barysevich of Search Engine Journal put together a great article on how to optimize your site for top ranking factors, based on studies by SearchMetrics, Backlinko and SEO PowerSuite. The following summary includes priority action items for site owners.
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Email Marketing in 2017
- February 9, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing, Email Marketing, Nonprofit Digital Marketing
Understand the basic process, best practices and do’s and don’ts of email marketing, mobile-first email design, top trends for 2017, subscriber segmentation, email and blog automation and some of the email marketing software on the market today.
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Artificial Intelligence and Personalization for B2C
- January 26, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Conversion Optimization, Customer Personas, Digital Marketing, Lead Generation
Can B2C companies create a seamless and consistent user experience across multiple touch points using AI in order to maximize sales—while keeping consumers comfortable with the fact that their behaviors and preferences are being collected, utilized and presented back to them daily?
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What Is Dynamic Content Personalization?
- January 10, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Conversion Optimization, Customer Personas, Digital Marketing, Web Technology
How Does Dynamic Content Personalization Work for B2B? Automated, dynamic content creates a more personalized, one-to-one sales experience for each prospect. Through web technology, an organization collects data from prospects through landing pages, forms, and progressive profiling. Advanced algorithms dynamically change the content consumption options, format and placement on a website or blog, and delivery -
Top 3 Google Updates For the New Year
- January 5, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing, Nonprofit Digital Marketing, Search Engine Optimization
As we ushered in a new year, Google prepared for its latest updates—ranging from resolute to reactive—all in the name of an improved and safer user experience.
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Google Says No More Mobile Pop-ups in 2017
- December 16, 2016
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing, Email Marketing, Lead Generation, Nonprofit Digital Marketing, User Experience (UX)
Google announced back in August 2016 that on January 10, 2017 it would begin penalizing sites that use “interstitials”—which applies to pop-ups that users have to dismiss in order to continue navigating on a site, as well as advertisements that cover the top half of the page.
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When Nonprofits Cannot Rely on Federal Funding
- November 27, 2016
- Posted by: Kelly Campbell
- Category: Conversion Optimization, Digital Marketing, Nonprofit Digital Marketing, Search Engine Optimization
With a new administration comes the dawn of defunding many of the environmental and social change programs we’ve worked to build over decades. Is there a way to keep progress moving forward without government funding?
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Google’s New Priority: Mobile Search
- October 30, 2016
- Posted by: Kelly Campbell
- Category: Agency Growth, Nonprofit Digital Marketing, Search Engine Optimization
In its latest update, Google is splitting its index in order to prioritize mobile search over desktop search. Learn how to get your site in shape before the split.
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