• Is Your SEO Strategy Static or Elastic?

    • June 6, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Search Engine Optimization
    No Comments

    One of the most overlooked aspects of search engine optimization (SEO) is the fact that it constantly evolves. If you want your SEO strategy to be effective, it needs to adapt. The changing face of SEO should be exciting rather than a burden: Every day, there are new opportunities to reach your ideal audience and delight them with valuable content for mutually beneficial relationships.

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  • Diversity Among Non-Profits: Yes, But Why?

    • June 1, 2017
    • Posted by: Kelly Campbell
    • Category: Nonprofit Digital Marketing
    No Comments

    Aside from the moral imperative, there are many reasons why improving diversity within a non-profit can lead to a more successful organization overall. Diversity among nonprofits means more innovation, and donors appreciate organizations that do the right thing inside and out.

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  • 7 Ways Automation Makes Staff Happier (And Saves Money)

    • May 30, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Nonprofit Digital Marketing, Operational Efficiency
    No Comments

    More and more organizations are automating repetitive tasks to make their workflows more efficient—and they’re noticing significant improvements in morale, productivity, and innovation throughout their workforces. Workflow automation gives employees more control of their time, which has an even more dramatic, positive impact that you might have thought.

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  • Top 5 Donor Management Platforms

    • May 16, 2017
    • Posted by: Kelly Campbell
    • Category: Nonprofit Digital Marketing
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    Today’s donor management platforms make life easier for development and communications offices—giving you more time to reach out to major donors, find new people who believe in your mission, and discover new ways to convey impact. Includes an overview video of each platform.

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  • New Financial Reporting Standards for Not-for-Profits

    • May 15, 2017
    • Posted by: Kelly Campbell
    • Category: Nonprofit Digital Marketing
    No Comments

    On May 23, 2017, Friedman LLP Accountants and Advisors presents a training session on everything you need to know about the new financial reporting standards for not-for-profits.

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  • 3 Ways to Improve Conversion Rate on Your Landing Pages

    • May 2, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Conversion Optimization, Digital Marketing, User Experience (UX)
    No Comments

    Landing pages are the backbone of any inbound marketing campaign. As such, it’s worth spending the time to optimize them, so they produce the maximum number of form-fills (or leads). You don’t just want traffic to your site. You want those visitors to take action.

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  • Rethinking Nonprofit Self-Sustainability In An Endowment Elimination Era

    • April 18, 2017
    • Posted by: Kelly Campbell
    • Category: Conversion Optimization, Nonprofit Digital Marketing
    No Comments

    Though the official budget announcement is scheduled for May, it looks like the NEA and NEH will be eliminated with Republican control of both houses of Congress and the White House. Not reduced, but completely eliminated. However, could this be an opportunity for nonprofits across all board to focus on financial self-sustainability?

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  • Top UX Trends, Web Design in 2017

    • April 3, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Nonprofit Digital Marketing, User Experience (UX), Web Technology, Website Design
    No Comments

    One of the most comprehensive roundup articles on the top trends we’re seeing this year in user experience (UX) and web design, including descriptions and visual examples.

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  • Google Site Search Retires, Now What?

    • March 27, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Digital Marketing, Nonprofit Digital Marketing, User Experience (UX), Web Technology
    No Comments

    If you use the paid enterprise version of Google Site Search, you will no longer have that option so you’ll need to find an alternative. If your site currently uses the free version, find an alternate immediately because your competitors’ ads could be appearing on your site as we speak. Here’s what you need to know »

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  • How To Hire An SEO Consultant

    • March 13, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Nonprofit Digital Marketing, Search Engine Optimization
    No Comments

    Maile Ohye, Developer Programs Tech Lead at Google, shares her advice for hiring an SEO Consultant to improve the searcher experience—from initial query on Google and your website’s ranking to user experience once visitors click through and conversion optimization.

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  • What is Conversion Rate Optimization (CRO)?

    • March 6, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Business Development, Conversion Optimization, Digital Marketing, Lead Generation, Nonprofit Digital Marketing
    2 Comments

    Conversion optimization specialists cover a range of skills that all affect conversions. From content management systems and survey tools, to web analytics, user experience and technical project management, CRO practitioners go beyond testing to constantly improve conversion results on an organization’s website.

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  • Top 4 Ranking Factors in 2017

    • February 28, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Digital Marketing, Lead Generation, Nonprofit Digital Marketing, Search Engine Optimization
    No Comments

    Last month, Aleh Barysevich of Search Engine Journal put together a great article on how to optimize your site for top ranking factors, based on studies by SearchMetrics, Backlinko and SEO PowerSuite. The following summary includes priority action items for site owners.

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  • Email Marketing in 2017

    • February 9, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Digital Marketing, Email Marketing, Nonprofit Digital Marketing
    No Comments

    Understand the basic process, best practices and do’s and don’ts of email marketing, mobile-first email design, top trends for 2017, subscriber segmentation, email and blog automation and some of the email marketing software on the market today.

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  • Artificial Intelligence and Personalization for B2C

    • January 26, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Conversion Optimization, Customer Personas, Digital Marketing, Lead Generation
    No Comments

    Can B2C companies create a seamless and consistent user experience across multiple touch points using AI in order to maximize sales—while keeping consumers comfortable with the fact that their behaviors and preferences are being collected, utilized and presented back to them daily?

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  • What Is Dynamic Content Personalization?

    • January 10, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Conversion Optimization, Customer Personas, Digital Marketing, Web Technology
    No Comments
    How Does Dynamic Content Personalization Work for B2B? Automated, dynamic content creates a more personalized, one-to-one sales experience for each prospect. Through web technology, an organization collects data from prospects through landing pages, forms, and progressive profiling. Advanced algorithms dynamically change the content consumption options, format and placement on a website or blog, and delivery
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  • Top 3 Google Updates For the New Year

    • January 5, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Digital Marketing, Nonprofit Digital Marketing, Search Engine Optimization
    No Comments

    As we ushered in a new year, Google prepared for its latest updates—ranging from resolute to reactive—all in the name of an improved and safer user experience.

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  • Google Says No More Mobile Pop-ups in 2017

    • December 16, 2016
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Digital Marketing, Email Marketing, Lead Generation, Nonprofit Digital Marketing, User Experience (UX)
    No Comments

    Google announced back in August 2016 that on January 10, 2017 it would begin penalizing sites that use “interstitials”—which applies to pop-ups that users have to dismiss in order to continue navigating on a site, as well as advertisements that cover the top half of the page.

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  • When Nonprofits Cannot Rely on Federal Funding

    • November 27, 2016
    • Posted by: Kelly Campbell
    • Category: Conversion Optimization, Digital Marketing, Nonprofit Digital Marketing, Search Engine Optimization
    No Comments

    With a new administration comes the dawn of defunding many of the environmental and social change programs we’ve worked to build over decades. Is there a way to keep progress moving forward without government funding?

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  • Google’s New Priority: Mobile Search

    • October 30, 2016
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Nonprofit Digital Marketing, Search Engine Optimization
    No Comments

    In its latest update, Google is splitting its index in order to prioritize mobile search over desktop search. Learn how to get your site in shape before the split.

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