Launching a professional development consultancyThe Lindley Consulting Group, LLC

SEO, website project case study
For a NYC-based professional and personal development consultancy, a new website on a new domain can take months to reach Page 1 position and begin securing leads from organizations and individuals seeking such services.

The efforts propelled the consultancy to prime position, with the ability to continue to add fresh, valuable content on a consistent basis. The Lindley Consulting Group turned to Kelly Campbell to manage its website project and handle SEO consulting to increase visibility and attract new corporate and individual clients.


The primary challenges for a new web presence are that there is no trust built yet with the domain, content, quality of traffic and links. It can take several months or years to climb to Page 1 using white hat SEO tactics. Though, The Lindley Consulting Group had a cutting-edge approach to professional development, great content and press placements piling up monthly. Kelly’s work addressed two critical challenges:

• Create a website optimized for lead conversion:
Using WordPress as the content management system (CMS), Kelly created a robust and modern website, including the ability to request a consultation while viewing various professional development offerings for organizations and personal development offerings for individuals and families. Future initiatives will include online courses and books for purchase.

• Optimize the site to increase qualified traffic from organic search:
With 15 years experience in white hat SEO, Kelly handled keyword research and analysis, defined geographically relevant keywords and phrases, site architecture (IA), content edits, page titles, meta descriptions, etc.


Kelly combined best practices in user experience (UX), conversion optimization (CRO) and SEO for The Lindley Consulting Group. The solution enabled the company to easily add future initiatives when ready, including online courses and books for purchase.


As the site secures top position for targeted terms, The Lindley Consulting Group is able to add new blogs, videos, workshops, press, testimonials clients and more. While increasing brand awareness, the consultancy’s on-page SEO and inbound links have augmented visibility online, and strategic partnerships have increased revenue. Visit

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Not only is Kelly an expert digital marketing strategist, she’s also an outstanding designer. The brand identity she created for The Open Spirit is visually captivating and has a strong emotional resonance with clients; she captured our vision perfectly. She’s very detailed oriented, professional and gets the job done efficiently.

Jackie Osborne, The Open Spirit
Jackie Osborne
Partner, The Open Spirit

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