Taking recognition awards ecommerce to the next levelAbsolutely Trophies

absolutely trophies web seo case study
For a New York-based designer and manufacturer of recognition awards, a new ecommerce site was key. The owner selected a potential web development firm but lacked experience in ensuring the scope, website, SEO and technical integrations were well executed.

The efforts helped the trophy company soar to top search position and increase leads, sales and revenue. Absolutely Trophies turned to Kelly Campbell for creative direction on both rebranding and website design, project management and SEO consulting to increase visibility and sales.

Challenge

Absolutely Trophies’ previous web presence lacked the brand credibility, DIY design tools and search visibility of its competitors, so the challenge for the 3-year-old business was overcoming these obstacles with its new ecommerce website. Absolutely Trophies Open discovered an untapped market in employee engagement in New York City, with its products as an integral part of the program. Kelly’s work addressed three critical challenges for Absolutely Trophies:

• Vet the web development vendor extensively to ensure a positive outcome:
Kelly reviewed initial proposals and helped define the details of the project scope with the vendor, then spoke with several references provided by the vendor in order to determine what kind of approach, experience and results her client could expect. She helped negotiate the final legal contract in the best interest of her client, with an option to select a separate vendor for ongoing SEO post-launch.

• Manage every creative and technical detail of the project for the client:
While the vendor was clearly capable of executing the ecommerce site, the business owner needed to delegate the oversight of the aesthetic and functionality of the project. Kelly took the reigns and guided the vendor at every turn, making the process seamless, efficient and cost effective by reducing revisions.

• Oversee SEO and conversion optimization to ensure growth:
With 15 years experience in foundational, white hat SEO, Kelly provided management over keyword research and analysis, defined target keywords and phrases with the vendor, approved site architecture, content parameters and pushed the vendor to include all conversion optimization best practices to create a lead and sales generation machine.

Solution

Kelly Campbell took ownership of the creative direction for the new brand identity, website design and SEO to ensure the project was handled the right way the first time. The solution was to work collaboratively and provide clear, concise, immediate communication to the vendor—giving CEO, Paul Williams time to work on his business.

Results

Absolutely Trophies launched an incredibly powerful website, built on a hybrid of Magento and WordPress. Software integrations for payment processing, shipping, content delivery, email marketing and more improved operational efficiency. By reducing costs and increasing revenue, the business is on track to double annual revenue.

How Can I Help?

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Kelly brought invaluable insights and a unique third party perspective to our website’s UX, SEO, email segmentation strategies, and our use of prospecting tools that will have an immediate, positive impact on our new business methodologies. She is a pleasure to work with because she is very approachable yet unafraid to speak her mind and stand behind her recommendations. Kelly brings credibility to these recommendations because she’s utilized them in successfully building her own digital marketing business. She brings state-of-the-art digital prowess to the practical demands of modern digital business and marketing communications.

Michael Decker
Michael Decker
VP, Marketing & Business Development, Retail Marketing Agency

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