Gaining visibility for an eco-friendly printing companySentinel Innovation

sentinel printing web seo case study ny
For a traditional printer entering into the digital space with variable data offerings, a website re-launch was proving challenging—from the limitations of a prefabricated theme and an overseas web development vendor to lack of SEO experience among the project team.

The efforts launched the 150-year-old printing company onto Page 1 of Google with top competitors. Sentinel Innovation turned to Kelly Campbell for creative direction and conversion optimization of the website project and SEO consulting to increase visibility and attract new clients.


The biggest challenge for Sentinel Innovation was that it only ranked well on Google for branded terms and a single non-branded term. After a full year of trying to launch its new website, the challenges of an ever-moving deadline, communication and time difference with an external vendor prevented project completion. Kelly’s work addressed two critical challenges for Sentinel Innovation:

• Complete the existing website project:
Kelly stepped into a creative direction role to solidify the homepage layout with customizations that conveyed the benefits of working with Sentinel. She created an action plan for the team as project manager and worked collaboratively and effectively to ensure the 6-week project deadline was met—and that all previous pages were properly redirected upon site re-launch (the most critical and most common oversight among web developers).

• Optimize the site to increase qualified traffic and leads:
Starting with foundational, white hat SEO, Kelly educated the internal team on keyword relevance, research and analysis—and together they defined the target keywords and phrases, site architecture and content parameters.


Kelly Campbell combined best practices in web, SEO and digital marketing to move Sentinel Innovation forward. The solution included strategy development, client education, project management, creative direction, SEO, copywriting and social media consulting.


Sentinel Innovation is now empowered to run and expand its business, create relevant content and maintain top position on search engines for business development. Visit

How Can I Help?

Are you looking to transform or scale your creative or tech agency? Do you want stronger positioning, more ideal clients, happier teams, and higher profit margins? Let’s hop on a call.

For the past year, we’ve been working on recreating our website. Although we entered the process with a plan, there was something missing… and that something was Kelly. She brought our plan together in a cohesive, organized fashion with a brilliant combination of focus and expertise. We’re grateful to have Kelly on our team not only for the creation of the site, but for the implementation of SEO and website strategy as we move forward.

Glen Boehmer
Glen Boehmer
CEO, Sentinel Innovation

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