• Drastically Increase Lead Conversion with One Change

    • August 16, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Business Development, Conversion Optimization, Lead Generation, Web Technology
    1 Comment

    If we shift our perspective to realize that lead capture should simply recreate an in-person dialogue on our contact pages, webinar registration and other landing pages, then we need to provide an interactive experience and the line of questioning must be conversational in nature.

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  • Pay Attention: Voice Search SEO Is Changing Digital Marketing

    • July 14, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Lead Generation, Search Engine Optimization, User Experience (UX)
    No Comments

    The current prediction is that by 2020, 50 percent of all searches will be voice-based. By focusing on mobile—and targeting long-tail keywords and featured snippets—optimizing a website for voice search naturally helps improve overall SEO as well. The key takeaway here is that “voice search SEO” shouldn’t be viewed as a separate initiative, it’s merely an expansion or reprioritization of current SEO best practices.

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  • Which Unknown Prospects Are On Your Website Right Now?

    • June 21, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Business Development, Lead Generation, Web Technology
    No Comments

    Many agencies and businesses utilize marketing automation tools that track the behavior and activities of those already in their CRM, but what about the anonymous potential leads visiting their sites each day? Imagine being able to discover unknown prospects—and have their information sent your inbox daily.

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  • What is Conversion Rate Optimization (CRO)?

    • March 6, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Business Development, Conversion Optimization, Digital Marketing, Lead Generation, Nonprofit Digital Marketing
    2 Comments

    Conversion optimization specialists cover a range of skills that all affect conversions. From content management systems and survey tools, to web analytics, user experience and technical project management, CRO practitioners go beyond testing to constantly improve conversion results on an organization’s website.

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  • Top 4 Ranking Factors in 2017

    • February 28, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Digital Marketing, Lead Generation, Nonprofit Digital Marketing, Search Engine Optimization
    No Comments

    Last month, Aleh Barysevich of Search Engine Journal put together a great article on how to optimize your site for top ranking factors, based on studies by SearchMetrics, Backlinko and SEO PowerSuite. The following summary includes priority action items for site owners.

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  • Artificial Intelligence and Personalization for B2C

    • January 26, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Conversion Optimization, Customer Personas, Digital Marketing, Lead Generation
    No Comments

    Can B2C companies create a seamless and consistent user experience across multiple touch points using AI in order to maximize sales—while keeping consumers comfortable with the fact that their behaviors and preferences are being collected, utilized and presented back to them daily?

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  • Google Says No More Mobile Pop-ups in 2017

    • December 16, 2016
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Digital Marketing, Email Marketing, Lead Generation, Nonprofit Digital Marketing, User Experience (UX)
    No Comments

    Google announced back in August 2016 that on January 10, 2017 it would begin penalizing sites that use “interstitials”—which applies to pop-ups that users have to dismiss in order to continue navigating on a site, as well as advertisements that cover the top half of the page.

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