• Drop the Hamburger Menu, Your Pipeline Will Thank You

    • October 29, 2018
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Conversion Optimization, User Experience (UX), Website Design
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    The hamburger menu doesn’t deserve its navigation domination. In fact, that minimalist menu may be turning leads away and frustrating your prospects. Here’s why you should skip the hamburger menu on desktop resolutions and relegate it to mobile devices.

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  • The Homepage Approach That Scores the Most Ideal Clients

    • April 6, 2018
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Business Development, Conversion Optimization, Customer Personas, Positioning, Website Design
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    To bring in more ideal clients, let’s ditch the ‘we/us/our’ language and start demonstrating that we understand the world from our ideal customers’ perspective.

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  • How Data Visualization Converts Prospective Donors

    • June 21, 2017
    • Posted by: Kelly Campbell
    • Category: Nonprofit Digital Marketing, User Experience (UX), Website Design
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    Your non-profit has a plethora of data that can help persuade people to donate—secondarily to the story you tell. While the sheer weight of these metrics might be compelling, the quickest and most impactful way to convey it to people is through imagery.

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  • Top UX Trends, Web Design in 2017

    • April 3, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Nonprofit Digital Marketing, User Experience (UX), Web Technology, Website Design
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    One of the most comprehensive roundup articles on the top trends we’re seeing this year in user experience (UX) and web design, including descriptions and visual examples.

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