EP 11: From Cold Email to Close, with Travis Piepho

Kelly talks effective lead generation with Travis Piepho of Prospectr Marketing on this episode of THRIVE | The Agency Scaler Podcast. If you have questions about targeting, segmentation, database cleansing, automation, deliverability, warm vs. cold email messaging and standard conversion rates, tune in!

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com

Episode 11 Links

Prospectr Marketing: prospectrmarketing.com
Litmus Email Design & Testing: litmus.com
SendForensics Email Deliverability Solutions: sendforensics.com
EmailOversight Email Validation and Data Appends: emailoversight.com
SendGrid Email Delivery Service: sendgrid.com
Campaign Monitor Email Marketing Software: campaignmonitor.com
Mailgun Email API Service for Developers: mailgun.com
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Archives + Show Notes: agencyscaler.com

Author: Kelly Campbell
Kelly Campbell is an Agency Leader Transformation Coach based in New York. The former owner of a cause marketing agency for 14 years, she helps creative leaders transform their businesses and their lives—focusing on the 5 P's: purpose, people, positioning, pipeline and profitability. She speaks at agency growth conferences across the country, has been featured in The New York Times, Woman Entrepreneur and Forbes, gets vulnerable on Medium, and is currently authoring her first book on reframing leadership. She is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate personal and professional growth.

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Kelly has become a trusted advisor as we take things to the next level. She’s been instrumental in helping to optimize agency efficiencies and in streamlining workflows within the firm, successfully implementing solutions, and developing new business and valuable partnerships. I’ve recently entrusted her to reposition our company and am excited about the limitless potential for which she’s helping to pave the way.

Joseph DeMicco, AIMG
Joseph DeMicco
CEO, Amplify