EP 11: From Cold Email to Close, with Travis Piepho

Kelly talks effective lead generation with Travis Piepho of Prospectr Marketing on this episode of THRIVE | The Agency Scaler Podcast. If you have questions about targeting, segmentation, database cleansing, automation, deliverability, warm vs. cold email messaging and standard conversion rates, tune in!

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com


Episode 11 Links

Prospectr Marketing: prospectrmarketing.com
Litmus Email Design & Testing: litmus.com
SendForensics Email Deliverability Solutions: sendforensics.com
EmailOversight Email Validation and Data Appends: emailoversight.com
SendGrid Email Delivery Service: sendgrid.com
Campaign Monitor Email Marketing Software: campaignmonitor.com
Mailgun Email API Service for Developers: mailgun.com
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Archives + Show Notes: agencyscaler.com

Author: Kelly Campbell
Kelly Campbell is an Integral Leadership Coach, helping creative, media and technology leaders transform life and agency. The former owner of a cause marketing agency for 14 years, she focuses on purpose, positioning, people, pipeline and profitability. She is a keynote speaker at leadership conferences across the country, has been featured in The New York Times, Woman Entrepreneur, Medium and Forbes.com — for which she most recently became a member of the Forbes Business Council. She is currently authoring her first book on redefining leadership in the emotion economy, and is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate personal and professional growth.

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Nobody tells you how to start a digital agency. You do good work, service your clients well and hope it naturally grows. And, for a while, it magically does. Then you reach a point where you just don’t know how to get to the next stage without serious help. Kelly Campbell is serious help. With 14 years of building and growing her own digital agency and several years teaching other agency owners how to face their challenges, there’s nary an issue that she has not faced. She delivers her wisdom with a healthy spoonful of tough love and knows how to lead a stubborn mule to water. She’s intuitive, a splendid listener, and a consummate networker on her client’s behalf. She’s worth every penny, and then some.

Todd Anthony
Todd Anthony
Executive Creative Director, Pinwheel