EP 14: Lead Gen for Agencies, with Alex Berman

Kelly is joined by Alex Berman of Experiment 27 in a discussion about lead generation for agencies on this episode of THRIVE | The Agency Scaler Podcast. They talk effective “hands-off inbound marketing” including email outreach, partnerships, content promotion / PR and more. If your agency is looking to understand how to land more of the clients you love, this episode is not to be missed!

Note: Due to a technical issue with audio/video sync, a static photo of Alex Berman is displayed throughout the episode. It won’t happen again!

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com


Episode 14 Links

Experiment 27: experiment27.com
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/videos
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Archives + Show Notes: agencyscaler.com

Author: Kelly Campbell
Kelly Campbell is a Conscious Leadership Coach, helping creative and technology leaders transform life and grow their agencies. The former owner of a cause marketing agency for 14 years, she focuses on personal development, purpose, positioning, people, pipeline and profitability. She is a keynote speaker at leadership conferences across the country, has been featured in The New York Times, Woman Entrepreneur, The Startup on Medium and Forbes.com — for which she most recently became a member of the Forbes Business Council. She is currently authoring her first book on redefining leadership as a healing journey. She is also the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate personal and professional growth.

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Nobody tells you how to start a digital agency. You do good work, service your clients well and hope it naturally grows. And, for a while, it magically does. Then you reach a point where you just don’t know how to get to the next stage without serious help. Kelly Campbell is serious help. With 14 years of building and growing her own digital agency and several years teaching other agency owners how to face their challenges, there’s nary an issue that she has not faced. She delivers her wisdom with a healthy spoonful of tough love and knows how to lead a stubborn mule to water. She’s intuitive, a splendid listener, and a consummate networker on her client’s behalf. She’s worth every penny, and then some.

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Todd Anthony
Executive Creative Director, Pinwheel