EP 19: Creating a Referable Brand, with Michael Roderick
On this episode of THRIVE, Kelly talks with the CEO of Small Pond Enterprises, Michael Roderick, about what a referable brand is and what it means to create a brand that is memorable, easy to understand, and makes people think differently. They dive into memory makers, mnemonic devices, and more.
Michael’s background in Broadway theatre as well as being a super connector—pairing people up with valuable connections—makes his Relationship Design Program and full-day intensives a great fit for anyone looking to level-up their professional relationships or ensure that others talk about their services in a memorable way.
Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com
Episode 19 Links
Small Pond Enterprises: smallpondenterprises.com
iTunes / Apple Podcasts: itunes.apple.com/us/podcast/thrive-the-agency-scaler-podcast/id1370205729
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Anchor, Google Play Music + Pocketcasts: anchor.fm/agencyscaler
Archives + Show Notes: agencyscaler.com
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Kelly has become a trusted advisor as we take things to the next level. She’s been instrumental in helping to optimize agency efficiencies and in streamlining workflows within the firm, successfully implementing solutions, and developing new business and valuable partnerships. I’ve recently entrusted her to reposition our company and am excited about the limitless potential for which she’s helping to pave the way.
Kelly,
Loved this episode, so thank you for sharing! I am in the process of retooling my agency, updating to a new website, a possible name change, etc. Michael’s insight is an eye-opener. Look forward to seeing more of your video blogs! Have a great weekend.
Howard, I’m thrilled that you found so much value in this episode! Michael’s insight was so eye-opening to me that I hired him myself. Also, since you mentioned possibly renaming your agency and a new website, I thought you’d appreciate this case study.
Kelly! What a fantastic interview. I learn from you every episode, and of course each time we talk. And thanks for talking about Compassionate Management. I’m smiling from ear to ear:-)
Thanks, Rena! Compassionate Management was the perfect example of contrast in creating a referable brand. I will continue to talk about what you do, as I know the positive impact your work can have on a creative agency! Glad to hear you’re smiling… My job here is done. 🙂