EP 19: Creating a Referable Brand, with Michael Roderick

On this episode of THRIVE, Kelly talks with the CEO of Small Pond Enterprises, Michael Roderick, about what a referable brand is and what it means to create a brand that is memorable, easy to understand, and makes people think differently. They dive into memory makers, mnemonic devices, and more.

Michael’s background in Broadway theatre as well as being a super connector—pairing people up with valuable connections—makes his Relationship Design Program and full-day intensives a great fit for anyone looking to level-up their professional relationships or ensure that others talk about their services in a memorable way.

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com

Episode 19 Links

Small Pond Enterprises: smallpondenterprises.com
iTunes / Apple Podcasts: itunes.apple.com/us/podcast/thrive-the-agency-scaler-podcast/id1370205729
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Anchor, Google Play Music + Pocketcasts: anchor.fm/agencyscaler
Archives + Show Notes: agencyscaler.com

Author: Kelly Campbell
Kelly Campbell is an Agency Leader Transformation Coach based in New York. The former owner of a cause marketing agency for 14 years, she helps creative leaders transform their businesses and their lives—focusing on the 5 P's: purpose, people, positioning, pipeline and profitability. She speaks at agency growth conferences across the country, has been featured in The New York Times, Woman Entrepreneur and Forbes, gets vulnerable on Medium, and is currently authoring her first book on reframing leadership. She is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate personal and professional growth.


  • Kelly,
    Loved this episode, so thank you for sharing! I am in the process of retooling my agency, updating to a new website, a possible name change, etc. Michael’s insight is an eye-opener. Look forward to seeing more of your video blogs! Have a great weekend.

    • Howard, I’m thrilled that you found so much value in this episode! Michael’s insight was so eye-opening to me that I hired him myself. Also, since you mentioned possibly renaming your agency and a new website, I thought you’d appreciate this case study.

  • Kelly! What a fantastic interview. I learn from you every episode, and of course each time we talk. And thanks for talking about Compassionate Management. I’m smiling from ear to ear:-)

    • Thanks, Rena! Compassionate Management was the perfect example of contrast in creating a referable brand. I will continue to talk about what you do, as I know the positive impact your work can have on a creative agency! Glad to hear you’re smiling… My job here is done. 🙂

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Joseph DeMicco
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