EP 19: Creating a Referable Brand, with Michael Roderick
On this episode of THRIVE, Kelly talks with the CEO of Small Pond Enterprises, Michael Roderick, about what a referable brand is and what it means to create a brand that is memorable, easy to understand, and makes people think differently. They dive into memory makers, mnemonic devices, and more.
Michael’s background in Broadway theatre as well as being a super connector—pairing people up with valuable connections—makes his Relationship Design Program and full-day intensives a great fit for anyone looking to level-up their professional relationships or ensure that others talk about their services in a memorable way.
Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com
Episode 19 Links
Small Pond Enterprises: smallpondenterprises.com
iTunes / Apple Podcasts: itunes.apple.com/us/podcast/thrive-the-agency-scaler-podcast/id1370205729
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Anchor, Google Play Music + Pocketcasts: anchor.fm/agencyscaler
Archives + Show Notes: agencyscaler.com
Kelly,
Loved this episode, so thank you for sharing! I am in the process of retooling my agency, updating to a new website, a possible name change, etc. Michael’s insight is an eye-opener. Look forward to seeing more of your video blogs! Have a great weekend.
Howard, I’m thrilled that you found so much value in this episode! Michael’s insight was so eye-opening to me that I hired him myself. Also, since you mentioned possibly renaming your agency and a new website, I thought you’d appreciate this case study.
Kelly! What a fantastic interview. I learn from you every episode, and of course each time we talk. And thanks for talking about Compassionate Management. I’m smiling from ear to ear:-)
Thanks, Rena! Compassionate Management was the perfect example of contrast in creating a referable brand. I will continue to talk about what you do, as I know the positive impact your work can have on a creative agency! Glad to hear you’re smiling… My job here is done. 🙂