EP 19: Creating a Referable Brand, with Michael Roderick

On this episode of THRIVE, Kelly talks with the CEO of Small Pond Enterprises, Michael Roderick, about what a referable brand is and what it means to create a brand that is memorable, easy to understand, and makes people think differently. They dive into memory makers, mnemonic devices, and more.

Michael’s background in Broadway theatre as well as being a super connector—pairing people up with valuable connections—makes his Relationship Design Program and full-day intensives a great fit for anyone looking to level-up their professional relationships or ensure that others talk about their services in a memorable way.

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com

Episode 19 Links

Small Pond Enterprises: smallpondenterprises.com
iTunes / Apple Podcasts: itunes.apple.com/us/podcast/thrive-the-agency-scaler-podcast/id1370205729
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Anchor, Google Play Music + Pocketcasts: anchor.fm/agencyscaler
Archives + Show Notes: agencyscaler.com

Author: Kelly Campbell
Kelly Campbell is a Trauma-Informed Conscious Leadership Coach, helping creative and technology leaders transform both life and agency. The former owner of a cause marketing firm for 14 years, her coaching and consulting work focuses on personal development, purpose, positioning, people, pipeline and profitability. She is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast for agency leaders, sponsored by Workamajig. A keynote speaker at leadership conferences across the country, Kelly has been featured in Forbes, Woman Entrepreneur and The Startup on Medium. She is also the founder of Consciousness Leaders, a representation agency pairing trusted and diverse experts with organizations to create positive change and drive lasting results. She is currently authoring her first book on the connective tissue between healing trauma and becoming a conscious leader. Sign up for the book's pre-launch list here.


  • Kelly,
    Loved this episode, so thank you for sharing! I am in the process of retooling my agency, updating to a new website, a possible name change, etc. Michael’s insight is an eye-opener. Look forward to seeing more of your video blogs! Have a great weekend.

    • Howard, I’m thrilled that you found so much value in this episode! Michael’s insight was so eye-opening to me that I hired him myself. Also, since you mentioned possibly renaming your agency and a new website, I thought you’d appreciate this case study.

  • Kelly! What a fantastic interview. I learn from you every episode, and of course each time we talk. And thanks for talking about Compassionate Management. I’m smiling from ear to ear:-)

    • Thanks, Rena! Compassionate Management was the perfect example of contrast in creating a referable brand. I will continue to talk about what you do, as I know the positive impact your work can have on a creative agency! Glad to hear you’re smiling… My job here is done. 🙂

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Nobody tells you how to start a digital agency. You do good work, service your clients well and hope it naturally grows. And, for a while, it magically does. Then you reach a point where you just don’t know how to get to the next stage without serious help. Kelly Campbell is serious help. With 14 years of building and growing her own digital agency and several years teaching other agency owners how to face their challenges, there’s nary an issue that she has not faced. She delivers her wisdom with a healthy spoonful of tough love and knows how to lead a stubborn mule to water. She’s intuitive, a splendid listener, and a consummate networker on her client’s behalf. She’s worth every penny, and then some.

Todd Anthony
Todd Anthony
Executive Creative Director, Pinwheel