EP 19: Creating a Referable Brand, with Michael Roderick
On this episode of THRIVE, Kelly talks with the CEO of Small Pond Enterprises, Michael Roderick, about what a referable brand is and what it means to create a brand that is memorable, easy to understand, and makes people think differently. They dive into memory makers, mnemonic devices, and more.
Michael’s background in Broadway theatre as well as being a super connector—pairing people up with valuable connections—makes his Relationship Design Program and full-day intensives a great fit for anyone looking to level-up their professional relationships or ensure that others talk about their services in a memorable way.
Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com
Episode 19 Links
Small Pond Enterprises: smallpondenterprises.com
iTunes / Apple Podcasts: itunes.apple.com/us/podcast/thrive-the-agency-scaler-podcast/id1370205729
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Anchor, Google Play Music + Pocketcasts: anchor.fm/agencyscaler
Archives + Show Notes: agencyscaler.com
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Nobody tells you how to start a digital agency. You do good work, service your clients well and hope it naturally grows. And, for a while, it magically does. Then you reach a point where you just don’t know how to get to the next stage without serious help. Kelly Campbell is serious help. With 14 years of building and growing her own digital agency and several years teaching other agency owners how to face their challenges, there’s nary an issue that she has not faced. She delivers her wisdom with a healthy spoonful of tough love and knows how to lead a stubborn mule to water. She’s intuitive, a splendid listener, and a consummate networker on her client’s behalf. She’s worth every penny, and then some.
Kelly,
Loved this episode, so thank you for sharing! I am in the process of retooling my agency, updating to a new website, a possible name change, etc. Michael’s insight is an eye-opener. Look forward to seeing more of your video blogs! Have a great weekend.
Howard, I’m thrilled that you found so much value in this episode! Michael’s insight was so eye-opening to me that I hired him myself. Also, since you mentioned possibly renaming your agency and a new website, I thought you’d appreciate this case study.
Kelly! What a fantastic interview. I learn from you every episode, and of course each time we talk. And thanks for talking about Compassionate Management. I’m smiling from ear to ear:-)
Thanks, Rena! Compassionate Management was the perfect example of contrast in creating a referable brand. I will continue to talk about what you do, as I know the positive impact your work can have on a creative agency! Glad to hear you’re smiling… My job here is done. 🙂