Voice technology has been around for many years. We’ve all dictated text messages, asked Siri a question, queued up our favorite song while driving, or ordered products via Echo.
Voice search is being used for more than those looking for the best pizzeria nearby. And B2B marketers need to pay attention because this game changer has a very high adoption rate due to its ease of use.
Google’s voice recognition technology is now 95 percent accurate — improved nearly 20 percent since 2013. On average, humans can speak more than three times as many words per minute as they can type. If voice recognition is just as accurate as typing, the speed of voice search provides a compelling justification for adoption.
Voice search provides a better user experience, particularly on mobile devices. Given that 90 percent of executives use mobile devices to conduct research before making a purchase, it’s not hard to imagine that those executives will transition to voice search—not to mention the next generation of B2B buyers who are growing up with the technology as second nature.
–Nate Dame for Search Engine Land
Preparing for B2B Voice Search
The current prediction is that by 2020, 50 percent of all searches will be voice-based. For B2B marketers, the natural next-step is to optimize for voice search.
By focusing on mobile—and targeting long-tail keywords and featured snippets—optimizing a website for voice search naturally helps improve overall SEO as well.
The key takeaway here is that “voice search SEO” shouldn’t be viewed as a separate initiative, it’s merely an expansion or reprioritization of current SEO best practices.