Creative Agency Consulting
Whether you run an agency in the creative, media and/or technology category, there are four core focus areas to leveling up and scaling your business: visibility, efficiency, income and profitability.
While they might seem separate, they should work together seamlessly to keep your agency firing on all cylinders. Let’s dive a little deeper into each so you can envision the interconnectedness and how it applies to your agency.
Despite what a select few in the digital marketing industry believe, SEO is not dead, people still click on links, and the cost of Google AdWords is not cost-prohibitive—when you do the research to understand your competitors, where there are gaps in the market, how to position your agency well, and implement a strategic plan to pull in ideal prospects in search of your expertise.
I like to start with a technical and content audit of your agency’s website. Is your website both visible and compelling on Google? Then, we focus on the competition, opportunities and positioning.
Together, we can get your site optimized for targeted mid and long-tail search terms—focused on solving a prospect’s pain point right from the SERPs—and get your site loading faster, and free of errors that a visitor might otherwise encounter. In order to attract qualified prospects for your sales pipeline, every agency needs to elicit credibility and relevance from the very first touch point.
During our keyword research, we might discover some niche terms that make sense for a paid campaign. We’ll also identify specific web properties—including client and candidate review sites—that will add value as inbound links, and begin working on those relationships.
What would happen if you landed $2 million in new business tomorrow? Are your systems and processes streamlined to the point where the load would make your internal machine come to a grinding halt, or would you sail through with clearly defined roles and responsibilities, perfect communication, and tasks as automated as possible?
When an agency is running as efficiently as possible, people are happier and more productive, the work is just better, and client retention is higher. We can agree on that, right?
During our discovery phase, we’ll look at which software you’re using, where there may be duplication of effort or cost (or both), manual tasks that can be automated, technology integrations that can feed data from one system to another, and so on. This is a deep dive into everything from client relationship management, project management, team communication channels and reporting to time tracking, accounting and invoicing, and account/project profitability.
Think business development isn’t a creative skill set? Think again! In order to increase income consistently and exponentially at any type of creative, media and/or tech agency, you need a balance of inbound, outbound and strategic partnerships. Now, one may eventually prove to be dominant depending on multiple variables, but you do need all three.
I work with agencies to assess, strategize and implement effective inbound marketing (SEO is an example of a crossover with visibility). Then, we focus on hyper-targeted outreach to ideal prospects. I help them develop strategic partnerships that can increase new business overnight.
Some agencies choose to retain my services on an ongoing basis for proactive business development in order to augment their existing sales team. Why? Because I love helping them find, meet, pitch and close ideal clients.
Lastly, we focus on profitability—an obvious cross-over with efficiency. Growth is great, but increasing profitability is how to grow your agency exponentially. We’ll dive into the service offerings that are the least and the most profitable, and strategize together how to ensure predictable bottom line revenue.
After 15 years of starting, scaling and selling my own digital agency in New York, I love helping other agency leaders to do the same. I work with established, mid-level agencies in the creative, media and tech industries, typically with $2-25M in annual revenue, looking to level-up and committed to investing in the significant growth of their organization.