
Digital Marketing Consulting
As a digital marketing consultant based in New York, I help organizations across the U.S. to increase online visibility, internal efficiency and revenue.
Over the last 15 years—as the owner of an award-winning digital marketing agency—I’ve helped businesses (B2C and B2B), government agencies and non-profits in every industry with digital marketing strategy, education and implementation.
My passion for this work has only been augmented, as I now have the ability to work directly with clients and their teams to solve challenges and discover new opportunities.
Whether your needs include email marketing campaign development, SEO/SEM, questions about paid advertising on individual social media platforms, retargeting ads and emails to lost prospects, interpreting analytics and more, I can help.
My services are available on a retainer basis.
Digital Marketing Consulting: Former Digital Agency Owner, On Your Team
Digital Marketing Mix
- Social Media
- Organic Search
- Paid Search
- Email Marketing
- Digital Advertising
Qualified prospects discover your organization online through various channels: social media, organic search, paid search, email marketing and more. Together, we’ll define KPIs (key performance indicators) that will keep all digital marketing efforts on track.
Digital Marketing Consulting
Digital marketing efforts result in high ROI / ROE when each channel is strategically targeted based on demographic intel and customer or donor personas. After running a full-service digital marketing agency for 15 years, I can step in to direct the following:
- Digital Marketing Assessment
- Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Digital / Banner Advertising
- Analytics/Data Interpretation
- Software Selection / Recommendations
- Vendor Selection / Recommendations
The Digital Consulting Process
Together, we’ll look at the organization from a holistic perspective. I’ll prepare an assessment of your website, landing pages, SEO and other digital marketing initiatives (including paid search, email marketing, social advertising and more).
Then, we’ll review the findings, discuss internal resources and budget, and I’ll work on a digital marketing strategy specific to your short-term objectives and long-term goals.
Working with your internal or external resources, we’ll execute the strategy in phases, perform A/B testing at every turn and revise efforts according to the data. By optimizing the digital marketing mix, we’ll discover what works best, find new demographic targets, and reduce costs while increasing income and efficiency for your organization.
I’ll assist with analytics / data interpretation, provide guidance, and empower your team to ultimately take all efforts in-house.