Digital Marketing Consulting
As a digital marketing consultant based in New York, I help organizations across the U.S. to increase online visibility, internal efficiency and revenue.
Over the last 15 years—as the owner of an award-winning digital marketing agency—I’ve helped businesses (B2C and B2B), government agencies and non-profits in every industry with digital marketing strategy, education and implementation.
My passion for this work has only been augmented, as I now have the ability to work directly with clients and their teams to solve challenges and discover new opportunities.
Whether your needs include email marketing campaign development, SEO/SEM, questions about paid advertising on individual social media platforms, retargeting ads and emails to lost prospects, interpreting analytics and more, I can help.
My services are available on a retainer basis.
Digital Marketing Consulting: Former Digital Agency Owner, On Your Team
Digital Marketing Mix
- Social Media
- Organic Search
- Paid Search
- Email Marketing
- Digital Advertising
Qualified prospects discover your organization online through various channels: social media, organic search, paid search, email marketing and more. Together, we’ll define KPIs (key performance indicators) that will keep all digital marketing efforts on track.
Digital Marketing Consulting
Digital marketing efforts result in high ROI / ROE when each channel is strategically targeted based on demographic intel and customer or donor personas. After running a full-service digital marketing agency for 15 years, I can step in to direct the following:
- Digital Marketing Assessment
- Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Digital / Banner Advertising
- Analytics/Data Interpretation
- Software Selection / Recommendations
- Vendor Selection / Recommendations
The Digital Consulting Process
Together, we’ll look at the organization from a holistic perspective. I’ll prepare an assessment of your website, landing pages, SEO and other digital marketing initiatives (including paid search, email marketing, social advertising and more).
Then, we’ll review the findings, discuss internal resources and budget, and I’ll work on a digital marketing strategy specific to your short-term objectives and long-term goals.
Working with your internal or external resources, we’ll execute the strategy in phases, perform A/B testing at every turn and revise efforts according to the data. By optimizing the digital marketing mix, we’ll discover what works best, find new demographic targets, and reduce costs while increasing income and efficiency for your organization.
I’ll assist with analytics / data interpretation, provide guidance, and empower your team to ultimately take all efforts in-house.
Digital Marketing Consultation Request / Inquiry
Is your organization experiencing web, SEO or digital marketing challenges? Share an overview and let’s set up a time to talk.
Kelly is helping me figure out what the future of my business looks like from a growth perspective and what I need to do as a leader to get it there. Most importantly, I’m making these goals grounded by what gives me the most joy. Kelly deeply understands what motivates me and honors my agency and personal values to drive these initiatives. I love working with coaches, and have already hired Kelly to work directly with my COO so, as a team, we can make these dreams come true.
I’ve had the opportunity to meet and work with many of the top thought leaders, consultants and coaches in the agency space—Kelly stands out among them. Not only is she a truly kind and generous person, with her client’s best interest at heart, she goes deeper than any other coach or consultant I’ve encountered in the industry. Nobody offers an experience as personal and thorough as her when it comes to diving deep into her client’s businesses to uncover their true needs and create a clear plan to success. On top of all that, she has the tactical knowledge to help her clients action that plan no matter what critical business function it relates to – be it Culture, Process, Delivery, Sales, Positioning, Strategy and any other nuanced aspect of dealing with people, clients and projects.
We are thrilled with the process and outcomes of our engagement with Kelly Campbell. From day one our team bought into the process and her style got them to be honest and transparent about their issues. The process was clearly laid out for us and I, as the agency owner, was involved through every step. We are thrilled with the outcomes, our new website, our new positioning and our new path to growing the agency. Kelly has a great perspective and cares about delivering great work. I highly recommend her for any agency that wants to accelerate growth.
After meeting with Kelly and exploring a potential pivot for my event production company, we incorporated her unique positioning methodology and applied it to my vision… The process was extraordinary in that Kelly proved out the power of positioning, clarity of marketing messaging and SEO to focus on attracting my ‘ideal client’. Kelly is a magician; her expertise in this field is unmatched in my opinion. Response from colleagues and clients has been wildly positive. Visit website »
