Digital Marketing Consulting
As a digital marketing consultant based in New York, I help organizations across the U.S. to increase online visibility, internal efficiency and revenue.
Over the last 15 years—as the owner of an award-winning digital marketing agency—I’ve helped businesses (B2C and B2B), government agencies and non-profits in every industry with digital marketing strategy, education and implementation.
My passion for this work has only been augmented, as I now have the ability to work directly with clients and their teams to solve challenges and discover new opportunities.
Whether your needs include email marketing campaign development, SEO/SEM, questions about paid advertising on individual social media platforms, retargeting ads and emails to lost prospects, interpreting analytics and more, I can help.
My services are available on a retainer basis.
Digital Marketing Consulting: Former Digital Agency Owner, On Your Team
Digital Marketing Mix
- Social Media
- Organic Search
- Paid Search
- Email Marketing
- Digital Advertising
Qualified prospects discover your organization online through various channels: social media, organic search, paid search, email marketing and more. Together, we’ll define KPIs (key performance indicators) that will keep all digital marketing efforts on track.
Digital Marketing Consulting
Digital marketing efforts result in high ROI / ROE when each channel is strategically targeted based on demographic intel and customer or donor personas. After running a full-service digital marketing agency for 15 years, I can step in to direct the following:
- Digital Marketing Assessment
- Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Digital / Banner Advertising
- Analytics/Data Interpretation
- Software Selection / Recommendations
- Vendor Selection / Recommendations
The Digital Consulting Process
Together, we’ll look at the organization from a holistic perspective. I’ll prepare an assessment of your website, landing pages, SEO and other digital marketing initiatives (including paid search, email marketing, social advertising and more).
Then, we’ll review the findings, discuss internal resources and budget, and I’ll work on a digital marketing strategy specific to your short-term objectives and long-term goals.
Working with your internal or external resources, we’ll execute the strategy in phases, perform A/B testing at every turn and revise efforts according to the data. By optimizing the digital marketing mix, we’ll discover what works best, find new demographic targets, and reduce costs while increasing income and efficiency for your organization.
I’ll assist with analytics / data interpretation, provide guidance, and empower your team to ultimately take all efforts in-house.
Digital Marketing Consultation Request / Inquiry
Is your organization experiencing web, SEO or digital marketing challenges? Share an overview and let’s set up a time to talk.
Kelly was an amazing resource for us during a pivotal moment at FiveStone. She quickly learned what we did, how we did it, and how we talked. As a result Kelly was able to provide value fast. I look forward to working with Kelly again (and again!).
Kelly is a proven leader in the marketing agency world and I feel honored to call her both a mentor and a friend. She helped identify key needs for scaling my 15 year old design business including system automation, software integration and delegation. After making strategic team hires and implementing operational changes, I was able to take a full 2 week vacation for the first time in 7 years without working. Any principal in the weeds of the day to day can relate to how huge this was for me! I’m still basking in the glow of the first real break in so long, thanks to Kelly.
Kelly has become a trusted advisor as we take things to the next level. She’s been instrumental in helping to optimize agency efficiencies and in streamlining workflows within the firm, successfully implementing solutions, and developing new business and valuable partnerships. I’ve recently entrusted her to reposition our company and am excited about the limitless potential for which she’s helping to pave the way.
Kelly brought invaluable insights and a unique third party perspective to our website’s UX, SEO, email segmentation strategies, and our use of prospecting tools that will have an immediate, positive impact on our new business methodologies. She is a pleasure to work with because she is very approachable yet unafraid to speak her mind and stand behind her recommendations. Kelly brings credibility to these recommendations because she’s utilized them in successfully building her own digital marketing business. She brings state-of-the-art digital prowess to the practical demands of modern digital business and marketing communications.
