Complete Collar Colors: Understanding Consumer Personas
- May 22, 2019
- Posted by: Kelly Campbell
- Category: Agency Growth
When we work to create buyer personas for our agencies or our clients, collar colors are a critical piece of the business development puzzle. A consumer’s collar segment gives you insight into their culture, mindset, motivations, questions, what they’re ultimately looking for in a product or service—and the buying experience as a whole.
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