7 Ways to Increase Agency Leads with a Chatbot
- December 18, 2018
- Posted by: Greg Ahern
- Category: Agency Growth, Conversion Optimization
From a business perspective, the goals of a chatbot are to improve conversions, keep users engaged, and reduce support and customer service costs. From a customer perspective, the goal is to create a simple environment where users can research and purchase the service they need quickly and efficiently.
Google Says No More Mobile Pop-ups in 2017
- December 16, 2016
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing, Email Marketing, Lead Generation, Nonprofit Digital Marketing, User Experience (UX)
Google announced back in August 2016 that on January 10, 2017 it would begin penalizing sites that use “interstitials”—which applies to pop-ups that users have to dismiss in order to continue navigating on a site, as well as advertisements that cover the top half of the page.