EP 13: Post-Merger Agency Life, with Marc Sampogna

If you’ve ever wondered what agency life might look like after a merger or acquisition, Kelly and her guest, Marc Sampogna of Canopy Brand Group, provide some insight on this episode of THRIVE | The Agency Scaler Podcast.

They talk about the positives and negatives of entering into such agreements, the importance of culture fit, the new offerings and talent that result from these structural transactions, and what to keep in mind if you’re considering merging with another agency.

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com

Episode 13 Links

Canopy Brand Group: canopybrandgroup.com
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/videos
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Archives + Show Notes: agencyscaler.com

Author: Kelly Campbell
Kelly Campbell is an Integral Leadership Coach, helping creative, media and technology leaders transform life and agency. The former owner of a cause marketing agency for 14 years, she focuses on purpose, positioning, people, pipeline and profitability. She is a keynote speaker at leadership conferences across the country, has been featured in The New York Times, Woman Entrepreneur, Medium and Forbes.com — for which she most recently became a member of the Forbes Business Council. She is currently authoring her first book on redefining leadership in the emotion economy, and is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate personal and professional growth.

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Nobody tells you how to start a digital agency. You do good work, service your clients well and hope it naturally grows. And, for a while, it magically does. Then you reach a point where you just don’t know how to get to the next stage without serious help. Kelly Campbell is serious help. With 14 years of building and growing her own digital agency and several years teaching other agency owners how to face their challenges, there’s nary an issue that she has not faced. She delivers her wisdom with a healthy spoonful of tough love and knows how to lead a stubborn mule to water. She’s intuitive, a splendid listener, and a consummate networker on her client’s behalf. She’s worth every penny, and then some.

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Todd Anthony
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