EP 13: Post-Merger Agency Life, with Marc Sampogna

If you’ve ever wondered what agency life might look like after a merger or acquisition, Kelly and her guest, Marc Sampogna of Canopy Brand Group, provide some insight on this episode of THRIVE | The Agency Scaler Podcast.

They talk about the positives and negatives of entering into such agreements, the importance of culture fit, the new offerings and talent that result from these structural transactions, and what to keep in mind if you’re considering merging with another agency.

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com

Episode 13 Links

Canopy Brand Group: canopybrandgroup.com
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/videos
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Archives + Show Notes: agencyscaler.com

Author: Kelly Campbell
Kelly Campbell is an agency scaling consultant based in New York. A former digital agency owner for 15 years, she helps creative agencies and environmental nonprofits to scale by increasing online visibility, internal efficiency and streams of income. She brings the rare trifecta of keen creative and technical know-how, proven business development strategy, and a deep passion for social impact. Kelly is an IA and SEO Consultant to Facebook for developer-facing web properties. She has been a writer for Under30CEO.com and featured in AOL Health, The New York Times, Woman Entrepreneur and Forbes.com. She is the host of THRIVE | The Agency Scaler Podcast. Most recently, she is a Climate Reality Leader trained by Al Gore and the Climate Reality Project.


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The reason I hired Kelly versus the hundreds of other consultants out there is that when it comes to scaling an agency, she’s actually done it. She built her own highly successful agency piece by piece, and that kind of experience is invaluable. But not only does she share her knowledge; she holds me accountable – and I’m already seeing results. If you’re an agency owner that’s looking to grow, I highly recommend her.

Lou Kotsinis, BCS Ineractive
Lou Kotsinis
Co-Founder, BCS Interactive