EP 10: What Makes a Great Agency Website, with Matt Kelley

On this episode of THRIVE | The Agency Scaler Podcast, Kelly chats with UX and interface design expert, Matt Kelley about what makes an agency website great. If your site isn’t working as an intuitive, lead generation asset to your agency, these tips can help turn that around.

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com


Episode 10 Links

Matt Kelley: mattkelleydigital.com
Haus (LA): madeinhaus.com
KBS (Canada): kbsagency.ca
Enso (CA): enso.co
Good Magazine: good.is
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/videos
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Archives + Show Notes: agencyscaler.com

Author: Kelly Campbell
Kelly Campbell is an Integral Leadership Coach, helping creative, media and technology leaders transform life and agency. The former owner of a cause marketing agency for 14 years, she focuses on purpose, positioning, people, pipeline and profitability. She is a keynote speaker at leadership conferences across the country, has been featured in The New York Times, Woman Entrepreneur, Medium and Forbes.com — for which she most recently became a member of the Forbes Business Council. She is currently authoring her first book on redefining leadership in the emotion economy, and is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate personal and professional growth.

4 Comments

  • Good session. One thing I disagree with is having a story on your website. At least in our case, it’s been tied into our principles and regularly gets positive comments from prospects. Also, the line/dot flow between sections has definitely worked to keep people moving throughout our website. Based on analytics. we’re getting a vast majority of folks to scroll all the way down each page. Been excited to see and we’re looking for more opportunities to bring similar visual concepts to our client projects. See our about page here: https://brandhoot.com/about/

    • Hey Nate, you make a great point—especially if you’ve found the secret sauce that works for you! Also, consider that that success with your approach could be because your firm’s service area is local/regional… and due to the level of personal attention that comes with a smaller geography, it would make sense that your prospects would want to know everything about you and your team. Keep up the great work, and thanks for watching the show!

  • Love your podcast. So friggin’ SPECIFIC – not just the same ol’ rah-rah stuff.

    • Thanks Tom! Glad you’re loving the show. I really wanted to create a resource “for creative agency owners by a creative agency owner”. There are a ton of resources online that are more generalist in nature, and leading an agency is a different animal!

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Nobody tells you how to start a digital agency. You do good work, service your clients well and hope it naturally grows. And, for a while, it magically does. Then you reach a point where you just don’t know how to get to the next stage without serious help. Kelly Campbell is serious help. With 14 years of building and growing her own digital agency and several years teaching other agency owners how to face their challenges, there’s nary an issue that she has not faced. She delivers her wisdom with a healthy spoonful of tough love and knows how to lead a stubborn mule to water. She’s intuitive, a splendid listener, and a consummate networker on her client’s behalf. She’s worth every penny, and then some.

Todd Anthony
Todd Anthony
Executive Creative Director, Pinwheel