EP 10: What Makes a Great Agency Website, with Matt Kelley

On this episode of THRIVE | The Agency Scaler Podcast, Kelly chats with UX and interface design expert, Matt Kelley about what makes an agency website great. If your site isn’t working as an intuitive, lead generation asset to your agency, these tips can help turn that around.

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com

Episode 10 Links

Matt Kelley: mattkelleydigital.com
Haus (LA): madeinhaus.com
KBS (Canada): kbsagency.ca
Enso (CA): enso.co
Good Magazine: good.is
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/videos
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Archives + Show Notes: agencyscaler.com

Author: Kelly Campbell
Kelly Campbell is an Agency Leader Transformation Coach based in New York. The former owner of a cause marketing agency for 14 years, she helps creative leaders transform their businesses and their lives—focusing on the 5 P's: purpose, people, positioning, pipeline and profitability. She speaks at agency growth conferences across the country, has been featured in The New York Times, Woman Entrepreneur and Forbes, gets vulnerable on Medium, and is currently authoring her first book on reframing leadership. She is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate personal and professional growth.


  • Good session. One thing I disagree with is having a story on your website. At least in our case, it’s been tied into our principles and regularly gets positive comments from prospects. Also, the line/dot flow between sections has definitely worked to keep people moving throughout our website. Based on analytics. we’re getting a vast majority of folks to scroll all the way down each page. Been excited to see and we’re looking for more opportunities to bring similar visual concepts to our client projects. See our about page here: https://brandhoot.com/about/

    • Hey Nate, you make a great point—especially if you’ve found the secret sauce that works for you! Also, consider that that success with your approach could be because your firm’s service area is local/regional… and due to the level of personal attention that comes with a smaller geography, it would make sense that your prospects would want to know everything about you and your team. Keep up the great work, and thanks for watching the show!

  • Love your podcast. So friggin’ SPECIFIC – not just the same ol’ rah-rah stuff.

    • Thanks Tom! Glad you’re loving the show. I really wanted to create a resource “for creative agency owners by a creative agency owner”. There are a ton of resources online that are more generalist in nature, and leading an agency is a different animal!

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Joseph DeMicco
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