EP 15: Understanding Prospect Intent, with Dr. Darren Carter
On this episode of THRIVE, Kelly is joined by Darren Carter, M.D., Founder & Principal of NYC SEM, an analytics-driven PPC agency. They talk about understanding prospect intent—including the myths of branded search on AdWords, the impact of premature influence on the SERPs, and the importance of negative keywords.
Darren goes in-depth on strategic content marketing via AdWords, re-marketing, exclusions, and more—following the prospect’s intent and interest cadence.
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Episode 15 Links
NYC SEM: nycsem.com
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/
Vimeo Channel: vimeo.com/agencyscaler
Anchor, Google Play Music + Pocketcasts: anchor.fm/agencyscaler
Archives + Show Notes: agencyscaler.com