EP 15: Understanding Prospect Intent, with Dr. Darren Carter

On this episode of THRIVE, Kelly is joined by Darren Carter, M.D., Founder & Principal of NYC SEM, an analytics-driven PPC agency. They talk about understanding prospect intent—including the myths of branded search on AdWords, the impact of premature influence on the SERPs, and the importance of negative keywords.

Darren goes in-depth on strategic content marketing via AdWords, re-marketing, exclusions, and more—following the prospect’s intent and interest cadence.

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com

Episode 15 Links

NYC SEM: nycsem.com
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Anchor, Google Play Music + Pocketcasts: anchor.fm/agencyscaler
Archives + Show Notes: agencyscaler.com

Author: Kelly Campbell
Kelly Campbell is an Agency Transformation Coach based in New York. A former digital agency owner for 14 years, she helps creative and tech agency leaders transform their businesses and their lives—focusing on the 5 P's: purpose, people, positioning, pipeline and profitability. She speaks at digital marketing and agency growth conferences across the country, has been featured in The New York Times, Woman Entrepreneur and Forbes, and is writing her first book. She is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate personal and professional growth.

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Kelly has become a trusted advisor as we take things to the next level. She’s been instrumental in helping to optimize agency efficiencies and in streamlining workflows within the firm, successfully implementing solutions, and developing new business and valuable partnerships. I’ve recently entrusted her to reposition our company and am excited about the limitless potential for which she’s helping to pave the way.

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