EP 15: Understanding Prospect Intent, with Dr. Darren Carter
On this episode of THRIVE, Kelly is joined by Darren Carter, M.D., Founder & Principal of NYC SEM, an analytics-driven PPC agency. They talk about understanding prospect intent—including the myths of branded search on AdWords, the impact of premature influence on the SERPs, and the importance of negative keywords.
Darren goes in-depth on strategic content marketing via AdWords, re-marketing, exclusions, and more—following the prospect’s intent and interest cadence.
Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com
Episode 15 Links
NYC SEM: nycsem.com
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Anchor, Google Play Music + Pocketcasts: anchor.fm/agencyscaler
Archives + Show Notes: agencyscaler.com
Looking to transform your creative or tech agency? Choose a convenient time for us to talk.
Kelly has become a trusted advisor as we take things to the next level. She’s been instrumental in helping to optimize agency efficiencies and in streamlining workflows within the firm, successfully implementing solutions, and developing new business and valuable partnerships. I’ve recently entrusted her to reposition our company and am excited about the limitless potential for which she’s helping to pave the way.
