EP 15: Understanding Prospect Intent, with Dr. Darren Carter

On this episode of THRIVE, Kelly is joined by Darren Carter, M.D., Founder & Principal of NYC SEM, an analytics-driven PPC agency. They talk about understanding prospect intent—including the myths of branded search on AdWords, the impact of premature influence on the SERPs, and the importance of negative keywords.

Darren goes in-depth on strategic content marketing via AdWords, re-marketing, exclusions, and more—following the prospect’s intent and interest cadence.

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com

Episode 15 Links

NYC SEM: nycsem.com
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Anchor, Google Play Music + Pocketcasts: anchor.fm/agencyscaler
Archives + Show Notes: agencyscaler.com

Author: Kelly Campbell
Kelly Campbell is an agency scaling consultant based in New York. A former digital agency owner for 15 years, she helps creative agencies and environmental nonprofits to scale by increasing online visibility, internal efficiency and streams of income. She brings the rare trifecta of keen creative and technical know-how, proven business development strategy, and a deep passion for social impact. Kelly is an IA and SEO Consultant to Facebook for developer-facing web properties. She has been a writer for Under30CEO.com and featured in AOL Health, The New York Times, Woman Entrepreneur and Forbes.com. She is the host of THRIVE | The Agency Scaler Podcast. Most recently, she is a Climate Reality Leader trained by Al Gore and the Climate Reality Project.

Leave a Reply

How can I help you?

Looking to scale your creative agency? Choose a time that’s convenient for us to talk.

The reason I hired Kelly versus the hundreds of other consultants out there is that when it comes to scaling an agency, she’s actually done it. She built her own highly successful agency piece by piece, and that kind of experience is invaluable. But not only does she share her knowledge; she holds me accountable – and I’m already seeing results. If you’re an agency owner that’s looking to grow, I highly recommend her.

Lou Kotsinis, BCS Ineractive
Lou Kotsinis
Co-Founder, BCS Interactive