EP 21: Quiz Marketing for Agency Clients, with Josh Haynam

On this episode of THRIVE, Kelly talks with Josh Haynam, Co-founder of Interact Quiz Builder—which helps agencies create quizzes, assessments, and giveaways for brands to engage with end users. This variation of quiz marketing is far less controversial than the type of quiz used in the Cambridge Analytica scandal! We dive into the psychology behind quizzes and how agencies can drive results for their clients on both websites and social platforms.

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com


Episode 21 Links

Interact Quiz Builder: tryinteract.com
NY Times Article: ‘You Are the Product’: Targeted by Cambridge Analytica on Facebook
iTunes / Apple Podcasts: itunes.apple.com/us/podcast/thrive-the-agency-scaler-podcast/id1370205729
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Anchor, Google Play Music + Pocketcasts: anchor.fm/agencyscaler
Archives + Show Notes: agencyscaler.com

Author: Kelly Campbell
Kelly Campbell is a Conscious Leadership Coach, helping creative and technology leaders transform life and grow their agencies. The former owner of a cause marketing agency for 14 years, she focuses on personal development, purpose, positioning, people, pipeline and profitability. She is a keynote speaker at leadership conferences across the country, has been featured in The New York Times, Woman Entrepreneur, The Startup on Medium and Forbes.com — for which she most recently became a member of the Forbes Business Council. She is currently authoring her first book on redefining leadership as a healing journey. She is also the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate personal and professional growth.

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Nobody tells you how to start a digital agency. You do good work, service your clients well and hope it naturally grows. And, for a while, it magically does. Then you reach a point where you just don’t know how to get to the next stage without serious help. Kelly Campbell is serious help. With 14 years of building and growing her own digital agency and several years teaching other agency owners how to face their challenges, there’s nary an issue that she has not faced. She delivers her wisdom with a healthy spoonful of tough love and knows how to lead a stubborn mule to water. She’s intuitive, a splendid listener, and a consummate networker on her client’s behalf. She’s worth every penny, and then some.

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Executive Creative Director, Pinwheel