EP 21: Quiz Marketing for Agency Clients, with Josh Haynam

On this episode of THRIVE, Kelly talks with Josh Haynam, Co-founder of Interact Quiz Builder—which helps agencies create quizzes, assessments, and giveaways for brands to engage with end users. This variation of quiz marketing is far less controversial than the type of quiz used in the Cambridge Analytica scandal! We dive into the psychology behind quizzes and how agencies can drive results for their clients on both websites and social platforms.

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email kelly@klcampbell.com


Episode 21 Links

Interact Quiz Builder: tryinteract.com
NY Times Article: ‘You Are the Product’: Targeted by Cambridge Analytica on Facebook
iTunes / Apple Podcasts: itunes.apple.com/us/podcast/thrive-the-agency-scaler-podcast/id1370205729
YouTube Channel: youtube.com/channel/UCboltXvff1KfeCHpQbY_8PA/
Vimeo Channel: vimeo.com/agencyscaler
Soundcloud: soundcloud.com/agencyscaler
Anchor, Google Play Music + Pocketcasts: anchor.fm/agencyscaler
Archives + Show Notes: agencyscaler.com

Author: Kelly Campbell
Kelly Campbell is an Agency Leader Transformation Coach based in New York. The former owner of a cause marketing agency for 14 years, she helps creative leaders transform their businesses and their lives—focusing on the 5 P's: purpose, people, positioning, pipeline and profitability. She speaks at agency growth conferences across the country, has been featured in The New York Times, Woman Entrepreneur and Forbes, gets vulnerable on Medium, and is currently authoring her first book on reframing leadership. She is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate personal and professional growth.

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Joseph DeMicco
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