Reframing the Follow-up Mindset, with Lee McKnight Jr.

On this episode of THRIVE — sponsored by Workamajig — Kelly and Lee McKnight Jr. discuss the most effective ways to interact with prospective clients in order to set you apart from your competition, make your sales process more human, and win more business.

Feedback always welcome! Questions for Kelly and/or guests? Want to suggest a guest or show topic? Cool. Just email

Examples of ways to follow-up that doesn’t include “checking in”:

  1. Don’t always sell in your email. Share value instead.
  2. Snail Mail
  3. Personalized Video Demo (video or screenshare)
  4. LinkedIn Voice Memo
  5. Have a book shipped to their home
  6. Share a relevant blog post or podcast episode

Episode 98 Links

YouTube Channel:
Vimeo Channel:
Archives + Show Notes:

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Nobody tells you how to start a digital agency. You do good work, service your clients well and hope it naturally grows. And, for a while, it magically does. Then you reach a point where you just don’t know how to get to the next stage without serious help. Kelly Campbell is serious help. With 14 years of building and growing her own digital agency and several years teaching other agency owners how to face their challenges, there’s nary an issue that she has not faced. She delivers her wisdom with a healthy spoonful of tough love and knows how to lead a stubborn mule to water. She’s intuitive, a splendid listener, and a consummate networker on her client’s behalf. She’s worth every penny, and then some.

Todd Anthony
Todd Anthony
Executive Creative Director, Pinwheel