Kelly CampbellAgency Scaling Consultant

Kelly Campbell
Areas of Expertise
  • Creative Agency Consulting
  • Nonprofit Consulting
  • Search Engine Optimization (SEO)
  • Website Design & Creative Direction
  • Conversion Optimization
  • Web Technology Consulting
  • Digital Marketing Consulting
  • Business Strategy Consulting
  • Business Development
Education
  • MBA Equivalent Program, Babson
    Goldman Sachs 10,000 Small Businesses
    LCC, Long Island City, New York
  • School of Visual Arts
    Barcelona, Spain
  • BS, Graphic Design
    St. Thomas Aquinas College
    Sparkill, New York
Helping creative agencies + nonprofits scale.

Interestingly, creative agencies and nonprofits share common pain points in scalability: the need to be more efficient with existing staff and the need to increase income streams.

As a consultant, I am uniquely positioned to help solve these vital challenges after owning a full-service digital agency, where more than half of our clients were in the not-for-profit sector. I understand the challenges inherent in increasing profit margin as well as augmenting online fundraising.

How I Collaborate With Clients

Working with creative agency leadership, I help increase productivity and profitability—then we devise and implement an innovative business development strategy to bring in more of the work they love—by focusing on inbound, outbound and strategic partnerships.

With non-profits, I work with development and communications teams to increase income and efficiency in order to enable an organization to become self-sustainable. By augmenting the volume, frequency and dollar amount of individual donations—as well as automating manual processes—we decrease reliance on grants, government funding and/or endowments, which can dry up in an instant.

With over 15 years experience in entrepreneurship, business development, project management, branding and all aspects of web technology and digital marketing, I have the breadth and depth of experience needed to quickly recognize gaps in revenue streams and workflow automation, make practical and cost-effective recommendations, and implement solutions collaboratively with individuals and teams.


Before establishing Digital Web Consulting, I founded Liqui-Site, a web development and digital marketing agency in 2003 (sold in 2016)—which was the recipient of several national and international awards for creative excellence and web technology innovation. I also founded a holistic health and wellness company in 2007 (sold in 2011), to educate consumers and help practitioners gain online visibility, as well as to increase enrollment at related educational programs across the United States.

Prior to these entrepreneurial successes, I served as Art Director for an international e-learning platform, Art Director for the web technology division of a financial services firm, and Graphic Designer for a branding and advertising firm. I’ve been a consultant to several nonprofits and creative agencies across the country, as well as organizations in the science, education, printing, publishing, luxury goods, manufacturing, distribution, entertainment, healthcare, wellness and technology industries.

I am a proud graduate of the  Goldman Sachs 10,000 Small Businesses Program and the Nonprofit Consultants Institute, a member of the Association of Development Officers (ADO), a marketing committee member of Philanthropic Planned Group of Greater New York (PPGGNY), and a volunteer with Soup Angels soup kitchen in Nyack, NY—serving those among the homeless, working poor, or living with mental or behavioral challenges.

contact details

(845) 304-9304
Nyack, NY

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Kelly brought invaluable insights and a unique third party perspective to our website’s UX, SEO, email segmentation strategies, and our use of prospecting tools that will have an immediate, positive impact on our new business methodologies. She is a pleasure to work with because she is very approachable yet unafraid to speak her mind and stand behind her recommendations. Kelly brings credibility to these recommendations because she’s utilized them in successfully building her own digital marketing business. She brings state-of-the-art digital prowess to the practical demands of modern digital business and marketing communications.

Michael Decker
Michael Decker
VP, Marketing & Business Development, Retail Marketing Agency

The reason I hired Kelly versus the hundreds of other consultants out there is that when it comes to scaling an agency, she’s actually done it. She built her own highly successful agency piece by piece, and that kind of experience is invaluable. But not only does she share her knowledge; she holds me accountable – and I’m already seeing results. If you’re an agency owner that’s looking to grow, I highly recommend her.

Lou Kotsinis, BCS Ineractive
Lou Kotsinis
Co-Founder, BCS Interactive