First impressions can make or break any relationship. But even before prospects view your website’s content, they discover your competitors on the search engines.
In order to gain qualified traffic that converts to leads, sales or donations, your site must be visible and then elicit credibility and relevance from the very first touch point. To fully understand the opportunities and tactics, you may need an expert SEO consultant.
Over the last 15 years, I’ve been an IA & SEO consultant to enterprise tech companies (currently working with Facebook on its developer-facing web properties), B2C and B2B businesses, government entities, creative agencies and national non-profits.
Your organization should be asking: Is our site’s content both visible and compelling on search engine results pages when prospects are searching for what we provide? And if so, what actions do visitors take when they arrive compared to the actions we’d like them to take?
My passion is in uncovering the gaps within an organization’s web presence—and providing solutions to address those challenges—while keeping an eye out for ways in which we can improve internal efficiency through web technology.
White Hat, Expert SEO Consulting Services for Creative Agencies, Nonprofits & Enterprise Tech
Competitive Research & Analysis
Let’s find out which keywords drive qualified traffic to your competitors first. Together we’ll develop a comprehensive SEO strategy to outpace and pull prospects away from them.
SEO Strategy & Execution
Clients are often surprised by my findings and the number of opportunities for improvement. By leaving no stone unturned—and bringing creativity to the optimization process—the white hat SEO results seen by business and nonprofit clients are rooted in the following:
- Competitive Research & Analysis
- Complete Website Assessments
- Keyword Research & Analysis
- Information Architecture (IA) / Sitemaps
- On-page SEO
- SEO Content Deck Development
- Copywriting / Copyediting
- Citation Cleanup
- Citation and Link Building
- 301 Redirects / URL Mapping
- Ongoing Content Development and Optimization
While there is no way to guarantee results with white hat SEO techniques, the methodology I use as an SEO expert has a proven track record and is sustainable because it’s rooted in best practices for long-term success.
Gray hat and black hat SEOs use short-term tricks that vary in degrees of illegitimacy, however their “guaranteed results” cannot be sustained, as Google will ultimately discover them and penalize your site—which will be very difficult from which to recover.
For brand new sites, I may recommend paid search efforts, short-term, while organic position increases.
The timeline of each SEO project varies (typically 3-4 weeks for small projects and 2-3 months for large projects), while ranking on Page 1 for targeted keywords depends on numerous variables—including industry type, competition level, Google updates, browser type, user location and behavior, and more. Based on experience over 15 years, I’ve seen sites climb to Page 1 in as little as 48 hours or take as long as 6 months+. It’s important that we set our expectations accordingly at the onset or our work together—and remember that white hat SEO is a long-term initiative.
Transparency is paramount to a successful relationship, so I will educate your internal or external resources on on-page SEO, content development (length, frequency, etc.), link building and more.
The SEO Process
Once we decide to work together, we’ll collaborate every step of the way. I will be conscious of your team’s time and ensure that our reviews are efficient and productive. Low hanging fruit will be addressed first so we can get to work quickly on the critical elements.
Starting with keyword research and analysis, we’ll define which search terms to target—based on relevance, volume of monthly searches, industry competition and trends in long-tail search. We’ll discuss which terms might make great blog posts and other content pieces, which can be created as part of my scope, by a vendor, or by your in-house team.
Next, I’ll handle on-page SEO for every page on the site—and you can decide whether you’d like me to handle implementation, or if your in-house team is capable (in order to reduce costs).
We’ll discuss citations and link building in order to define a link building strategy that makes sense for your organization.
Organic, Direct, Referral
- Organic Search
- Direct Traffic
Qualified prospects discover your organization online through various channels: organic search, paid search, social media and other referral sites. Together, we’ll define KPIs (key performance indicators) that will keep all digital marketing efforts on track.