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Why ‘Referral’ Can Be a Bad Word

Why ‘Referral’ Can Be a Bad Word

by Kelly Campbell | Jun 29, 2018 | Agency Growth, Positioning

Word-of-mouth marketing and referrals are great for increasing business without having to pay for the client acquisition or do the work of finding and converting a lead. Right? Unfortunately, not every referral is a good one. In fact, they’re rarely good. Most of the...

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Heal to Lead is coming April 2024.

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