THRIVE: YOUR AGENCY RESOURCE
THRIVE Podcast
THRIVE: YOUR AGENCY RESOURCE
THRIVE Podcast
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EP 68: Integrating Agency Leadership + Humanness, with Leslie Peters
On this episode of THRIVE—now sponsored by Workamajig —Kelly and Leslie Peters, author of Finding Time to Lead, discuss the importance of being human at inflection points where ambiguity and fear arise.
EP 67: Designing Conversation, with Daniel Stillman
On this episode of THRIVE—sponsored by Workamajig —Kelly and Daniel Stillman, author of Good Talk, discuss the intentional design of conversation. Products and teams are conversations. Even organizations are defined by the conversations they can and can’t have. If “we live our lives one conversation at a time”, what would happen if we designed those from a holistic perspective in order to maximizing human connection?
EP 66: Navigating Agency Life Transitions, with Annie Scranton
On this episode of THRIVE—sponsored by Workamajig —Kelly talks to Annie Scranton of Pace PR about the many transitions she’s had to move through within the context of integrating agency leadership into her personal life.
EP 65: Workplace Transformation, with Lauren Bachynski
On this episode of THRIVE—now sponsored by Workamajig —Kelly and Lauren Bachynski of Steelcase discuss workplace experience design and how agencies can begin to think differently about the impact on productivity and culture, as it relates to creating intentional physical spaces for their teams.
EP 64: Do You Know + Communicate Your Value, with Paul Boag
On this episode of THRIVE—now sponsored by Workamajig —Kelly and Paul Boag discuss how to identify your agency’s value by focusing on the knowledge and experience that influences the services you provide.
EP 63: Why Exploration Matters for Your Employees, with Erica Shieh
On this episode of THRIVE—sponsored by Workamajig —Kelly and Erica Shieh of Movement Strategy talk about the importance of cultural exploration and travel for agency employees. The multitude of benefits to your team, your agency, and your clients may surprise you!
EP 62: Mind Training for Agency Leaders, with Anahita Moghaddam
On this episode of THRIVE—sponsored by Workamajig —Kelly and Anahita Moghaddam, Founder of Neural Beings, discuss consciousness and contemplative science for creative leaders. Learn how to tap into the power of your own mind and how that can lead to taking the right actions in your life and business. The guided meditation at the end is great for beginners as well.
EP 61: Overcoming the Overwhelm Loop, with Heather Yandow
On this episode of THRIVE—now sponsored by Workamajig —Kelly and Heather Yandow discuss the physiological symptoms of burnout. They provide suggestions on how leaders can get overwhelm under control, as well as the difference between self-care and self-soothing.
EP 60: Why Clients End Agency Relationships, with Tricia Atkins
On this episode of THRIVE—sponsored by Workamajig —Kelly and Tricia Atkins explore the primary reasons why clients end relationships with their agency partners. They talk about how to identify weaknesses and work to solidify those for repeat reliance or long-term retention.
EP 59: What Is Your Leadership Story?, with Aaron Rose
On this episode of THRIVE—sponsored by Workamajig —Kelly chats with Aaron Rose about the inner work that’s calling so many leaders. They talk about what’s missing when we focus on external tactics, why we resist self-exploration in the first place, and where to start if we want to change our subconscious patterning.
EP 58: The Trust-First Mindset, with Jay Tinkler
On this episode of THRIVE—sponsored by Workamajig —Kelly aligns with Jay Tinkler of Conduit Strategies in Australia on the concept that we need to enter into partnerships with our clients, employees and associates with trust. As opposed to continuing on the feast or famine cycle, Jay shares why the missing ingredient in business development is that “trust is born from warmth of intention”.
EP 57: Why Deeper Connection Matters, with Chris Schembra
On this episode of THRIVE—now sponsored by Workamajig —Kelly chats with Chris Schembra of 7:47 about the empathy deficit in our society. Chris shares his story about filling the gratitude gap in business, as well as advice for creative and tech agency leaders on why giving works so well from a business development perspective.
EP 56: Increase Deal Flow at Your Agency, with Dan Englander
On this episode of THRIVE—sponsored by Workamajig —Kelly talks with Dan Englander of Sales Schema about how to increase deal flow. They debate what holds agency leaders back from proactively developing new business—and how they can take the first step toward moving that needle.
EP 55: Peer Support for Agency Leaders, with Carl Smith
On this episode of THRIVE—sponsored by Workamajig —Kelly dances with Carl Smith of Bureau of Digital. They talk about his discovery about getting out of his team’s way, the realities of agency ownership, and the importance of community, shared experiences and peer support as leaders.
EP 54: The Evolution of Technology + Impact, with Dave Ho
On this episode of THRIVE—now sponsored by Workamajig —Kelly connects with York & Chapel’s CTO, Dave Ho, to talk about how agencies are using technology to solve human problems… and by natural extension developing a stronger internal culture. Dave shares his story, some examples, and what it means to him to lead an agency that’s doing good work in the world.
EP 53: Soul Purpose for the C-Suite, with Kirk Souder
On this episode of THRIVE—now sponsored by Workamajig —Kelly connects with enso co-founder Kirk Souder on how our reality is our beliefs (and how to let go of limiting beliefs). They wax poetic about how leaders can find what sparks their soul, creates profit, and impacts the world in a positive way.
EP 52: Retaining Clients with Speed to Lead, with Robin Alex
Kelly cuts to the chase with Robin Alex, CEO of Innovate Fast, about what clients want: qualified leads provided to their own business developers in the shortest possible amount of time. They talk about the gap between what marketing agencies do and the wants, impacts and needs of their clients—and how to bridge that in order to increase the longevity of those partnerships.
EP 51: What Makes a Relationship?, with Joe Apfelbaum
On this episode of THRIVE—sponsored by Workamajig —Kelly and Joe Apfelbaum of Ajax Union talk about the components of developing relationships that ultimately lead to new business. They dissect what’s important to each party, how to add real value in order to develop trust, and the role that authenticity plays in the process.
EP 50: Exploring an Agency’s Harmonic Triangle, with Mike Belasco
On this episode of THRIVE—sponsored by Workamajig —Kelly asks Mike Belasco of Inflow about the Harmonic Triangle approach he recently implemented at his e-commerce marketing agency. They talk about why he felt the need to make a dramatic shift, what he’s gained from being authentic (and vulnerable), and how the frameworks actually works. If you’re wondering how or what changes to make in your agency for the benefit of all, this episode is not to be missed.
EP 49: How to Optimize Conversions Before Go-Live, with Nitzan Shaer
On this episode of THRIVE—now sponsored by Workamajig —Kelly chats with Nitzan Shaer of WEVO about the myriad issues with post-launch conversion optimization of websites, micro-sites, landing pages, videos and more. They talk about why merely adhering to best practices in web design is no longer enough.
EP 48: The Evolution of Facebook Advertising, with Kim Barrett
On this episode of THRIVE—now sponsored by Workamajig —Kelly talks with Kim Barrett from Your Social Voice in Perth, Australia about the ever-evolving landscape of Facebook ads. They theorize about why 80% of businesses fail at effective paid media, as well as the most common mistakes made by agencies and in-house teams.
EP 47: Assessing Our Happiness as Agency Owners, with Becky Wang
On this episode of THRIVE—now sponsored by Workamajig —Kelly has a heart to heart with Becky Wang of Crossbeat, a content and innovation studio in New York City. They discuss how we define happiness and the metrics we use to assess it for ourselves as agency leaders. It’s time to get deep.
EP 46: How to Pivot Toward Market Opportunity, with David Title
On this episode of THRIVE—now sponsored by Workamajig —Kelly chats with David Title of Bravo Media. In a world focused on “data versus delight”, opportunity might mean creating market demand instead of responding to it. They also briefly discuss whether or not positioning for industry verticals is as important when the products and services you’re agency provides are pioneering new territory.
EP 45: Training Your Digital Project Managers, with Ben Aston
On this episode of THRIVE—now sponsored by Workamajig —Kelly covers the importance of training your project managers with Ben Aston, Founder of The Digital Project Manager. They discuss the courses, resources and thought leadership articles for DPMs who are involved in waterfall, agile or hybrid methodologies at digital agencies.
EP 44: How Team Trust Inspires Innovation, with Jay Melone
On this episode of THRIVE—now sponsored by Workamajig —Kelly talks team trust with Jay Melone of New Haircut, a digital product strategy and training agency. Jay and Kelly discuss the impact of team dynamics, and how shame and vulnerability push us toward true innovation on behalf of our clients.
EP 43: The Future of Voice Technology in Marketing, with Matthew Gillen
On this episode of THRIVE—now sponsored by Workamajig —Kelly talks voice technology with Matthew Gillen of Voxion, an app development platform for Alexa and Google Home. Matt and Kelly discuss the future of marketing and how agencies can more easily adapt to the emerging needs and demands of their clients’ customers.
EP 42: 5 Non-Closing Reasons to Follow Up, with Dan Morris
On this episode of THRIVE—now sponsored by Workamajig —Kelly talks again with Dan Morris of Mindracer Consulting, a B2B sales enablement consultancy in NYC. Kelly and Dan focus on the top five reasons to reach out to prospects in order to add value; and adding value is what leads to the close.
EP 41: Using Social as a Closing Tool, with Adam Brown
On this episode of THRIVE—now sponsored by Workamajig —Kelly talks with Adam Brown, founder of Sircle Media, a social strategy firm in NYC. Kelly and Adam discuss how agencies can use different variations of content across their social media channels to attract prospects with portfolio work, enabling conversion prior to a conversation.
EP 40: Matching Brands and Agencies, with Robby Berthume
Kelly is joined by Robby Berthume, co-founder of agency collective Bull & Beard. Kelly and Robby talk about the business model for pairing vetted agencies with client needs, and how creative, media and technology agencies can learn more about this unique business development opportunity.
EP 39: Podcasting is the New Networking, with Matt Johnson
On this episode of THRIVE—sponsored by Workamajig —Kelly is joined by Matt Johnson, host of the YouX Podcast and CEO of Pursuing Results, a podcast production agency. Matt and Kelly discuss the power of pods for thought leadership, business development and more for creative agencies.
EP 38: Agile Agencies and the Importance of Culture, with Andi Graham
On this episode of THRIVE—now sponsored by Workamajig —Kelly chats with Andi Graham, CEO at Big Sea about taking on business partners, transitioning from waterfall to agile development, and the importance of culture on multi-location expansion. Lots of holistic insights and valuable takeaways from this show as Andi shares her story about her growing digital marketing and web development agency based in Florida and Colorado.
EP 37: Applied Empathy for Agencies, with Michael Ventura
On this episode of THRIVE—now sponsored by Workamajig —Kelly talks with Michael Ventura of Sub Rosa about his new book, Applied Empathy, and its extension of Q&E Cards to foster deeper conversation. They discuss how an empathetic approach to problem-solving creates the most effective outcomes for clients, as well as how his agency’s culture is rooted in understanding human behavior at every level.
EP 80: Delegate to Attain Work/Life Integration, with Nate Hirsch
On this episode of THRIVE—sponsored by Workamajig —Kelly and Nate Hirsch from Outsource School talk about delegation as a means to one of the ultimate goals for every agency leader: living a fully integrated life.
EP 79: Bringing Awareness to Our Blind Spots, with Amira Alvarez
On this episode of THRIVE—sponsored by Workamajig —Kelly and Amira Alvarez talk about how past programming keeps agency owners from leveling up and why it’s so hard to visualize ourselves being in alignment with what we want.
EP 78: Remote Team Success, with Ryan Malone
On this episode of THRIVE—sponsored by Workamajig —Kelly talks with Ryan Malone of SmartBug Media about how remote teams at service-based firms can be successful. If your team is still struggling to make WFH work without the whiteboard to huddle around, listen or watch (and share!).
EP 77: How Emotion Dictates Our Behavior, with Kevin Perlmutter
On this episode of THRIVE—sponsored by Workamajig —Kelly and Kevin Perlmutter discuss how emotion dictates behavior in the new now, the neuroscience behind it all, and how brands need to shift in order to speak to the rapidly changing emotional states of being.
EP 76: The Sustainable Money Mindset, with Robina Bennion
On this episode of THRIVE—sponsored by Workamajig —Kelly and Robina Bennion uncover why the conversation around money is so difficult for creative leaders and how to transform one’s relationship with self-worth. Take the quiz, “What is Your Money Type?” to determine your archetype, or the energy you may take on relative to money.
EP 75: Integrating Feminine + Masculine as Leaders, with Emily Soccorsy
On this episode of THRIVE— sponsored by Workamajig —Kelly and Emily Soccorsy of Root + River get curious about how the most effective business leaders embrace their feminine and masculine qualities in an integrated, balanced, and harmonious way.
EP 74: Where Fearless Negotiation Starts, with Mori Taheripour
On this episode of THRIVE—now sponsored by Workamajig —Kelly and Mori Taheripour, author of Bring Yourself, talk about what it really means to negotiate fearlessly. They discuss how mindful listening, curiosity, honoring one’s self, and the reciprocity of respect for one another’s value all play into the most successful negotiations.
Her new book, Bring Yourself: How to Harness the Power of Connection to Negotiate Fearlessly, is available on Amazon.
EP 73: Anti-Racism and Our Human Agency, with Ben Guttmann
On this episode of THRIVE—sponsored by Workamajig —Kelly and Ben Guttmann, founder of Digital Natives, model a difficult conversation on racism. They talk about the importance of listening, educating ourselves, observing our own biases, and what it means to lead anti-racist creative, technology and media agencies.
EP 72: Can Your Agency Withstand a Recession?, with Karen Auster
On this episode of THRIVE—sponsored by Workamajig —Kelly talks with Karen Auster of the Auster Agency about what you can and cannot control when preparing for an economic recession, as well as what role mindset plays throughout its natural cycle.
EP 71: How Will We Design the Future?, with Boyuan Gao
On this episode of THRIVE—sponsored by Workamajig —Kelly communes with Boyuan Gao of Project Inkblot around the topic of designing our future as one that’s rooted in diversity and co-creating real solutions.
EP 70: Contracts, Compliance + COVID-19, with Audrey Glover-Dichter
On this episode of THRIVE—sponsored by Workamajig —Kelly chats with Audrey Glover-Dichter, an advertising law attorney, about the importance of agency contracts and compliance during the current pandemic.
EP 69: Planning During a Pandemic, with Drew McLellan
On this episode of THRIVE—sponsored by Workamajig —Kelly and Drew McLellan talk about the realities that many agency leaders are facing right now, from questioning the sectors we serve and the financial health of our businesses to planning for a viral resurgence later this year.
EP 68: Integrating Agency Leadership + Humanness, with Leslie Peters
On this episode of THRIVE—now sponsored by Workamajig —Kelly and Leslie Peters, author of Finding Time to Lead, discuss the importance of being human at inflection points where ambiguity and fear arise.
EP 67: Designing Conversation, with Daniel Stillman
On this episode of THRIVE—sponsored by Workamajig —Kelly and Daniel Stillman, author of Good Talk, discuss the intentional design of conversation. Products and teams are conversations. Even organizations are defined by the conversations they can and can’t have. If “we live our lives one conversation at a time”, what would happen if we designed those from a holistic perspective in order to maximizing human connection?
EP 66: Navigating Agency Life Transitions, with Annie Scranton
On this episode of THRIVE—sponsored by Workamajig —Kelly talks to Annie Scranton of Pace PR about the many transitions she’s had to move through within the context of integrating agency leadership into her personal life.
EP 65: Workplace Transformation, with Lauren Bachynski
On this episode of THRIVE—now sponsored by Workamajig —Kelly and Lauren Bachynski of Steelcase discuss workplace experience design and how agencies can begin to think differently about the impact on productivity and culture, as it relates to creating intentional physical spaces for their teams.
EP 64: Do You Know + Communicate Your Value, with Paul Boag
On this episode of THRIVE—now sponsored by Workamajig —Kelly and Paul Boag discuss how to identify your agency’s value by focusing on the knowledge and experience that influences the services you provide.
EP 63: Why Exploration Matters for Your Employees, with Erica Shieh
On this episode of THRIVE—sponsored by Workamajig —Kelly and Erica Shieh of Movement Strategy talk about the importance of cultural exploration and travel for agency employees. The multitude of benefits to your team, your agency, and your clients may surprise you!
EP 62: Mind Training for Agency Leaders, with Anahita Moghaddam
On this episode of THRIVE—sponsored by Workamajig —Kelly and Anahita Moghaddam, Founder of Neural Beings, discuss consciousness and contemplative science for creative leaders. Learn how to tap into the power of your own mind and how that can lead to taking the right actions in your life and business. The guided meditation at the end is great for beginners as well.
EP 61: Overcoming the Overwhelm Loop, with Heather Yandow
On this episode of THRIVE—now sponsored by Workamajig —Kelly and Heather Yandow discuss the physiological symptoms of burnout. They provide suggestions on how leaders can get overwhelm under control, as well as the difference between self-care and self-soothing.
EP 60: Why Clients End Agency Relationships, with Tricia Atkins
On this episode of THRIVE—sponsored by Workamajig —Kelly and Tricia Atkins explore the primary reasons why clients end relationships with their agency partners. They talk about how to identify weaknesses and work to solidify those for repeat reliance or long-term retention.
EP 59: What Is Your Leadership Story?, with Aaron Rose
On this episode of THRIVE—sponsored by Workamajig —Kelly chats with Aaron Rose about the inner work that’s calling so many leaders. They talk about what’s missing when we focus on external tactics, why we resist self-exploration in the first place, and where to start if we want to change our subconscious patterning.
EP 58: The Trust-First Mindset, with Jay Tinkler
On this episode of THRIVE—sponsored by Workamajig —Kelly aligns with Jay Tinkler of Conduit Strategies in Australia on the concept that we need to enter into partnerships with our clients, employees and associates with trust. As opposed to continuing on the feast or famine cycle, Jay shares why the missing ingredient in business development is that “trust is born from warmth of intention”.
EP 57: Why Deeper Connection Matters, with Chris Schembra
On this episode of THRIVE—now sponsored by Workamajig —Kelly chats with Chris Schembra of 7:47 about the empathy deficit in our society. Chris shares his story about filling the gratitude gap in business, as well as advice for creative and tech agency leaders on why giving works so well from a business development perspective.
EP 56: Increase Deal Flow at Your Agency, with Dan Englander
On this episode of THRIVE—sponsored by Workamajig —Kelly talks with Dan Englander of Sales Schema about how to increase deal flow. They debate what holds agency leaders back from proactively developing new business—and how they can take the first step toward moving that needle.
EP 55: Peer Support for Agency Leaders, with Carl Smith
On this episode of THRIVE—sponsored by Workamajig —Kelly dances with Carl Smith of Bureau of Digital. They talk about his discovery about getting out of his team’s way, the realities of agency ownership, and the importance of community, shared experiences and peer support as leaders.
EP 54: The Evolution of Technology + Impact, with Dave Ho
On this episode of THRIVE—now sponsored by Workamajig —Kelly connects with York & Chapel’s CTO, Dave Ho, to talk about how agencies are using technology to solve human problems… and by natural extension developing a stronger internal culture. Dave shares his story, some examples, and what it means to him to lead an agency that’s doing good work in the world.
EP 53: Soul Purpose for the C-Suite, with Kirk Souder
On this episode of THRIVE—now sponsored by Workamajig —Kelly connects with enso co-founder Kirk Souder on how our reality is our beliefs (and how to let go of limiting beliefs). They wax poetic about how leaders can find what sparks their soul, creates profit, and impacts the world in a positive way.