• The Homepage Approach That Scores the Most Ideal Clients

    • April 6, 2018
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Business Development, Conversion Optimization, Customer Personas, Positioning, Website Design
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    To bring in more ideal clients, let’s ditch the ‘we/us/our’ language and start demonstrating that we understand the world from our ideal customers’ perspective.

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  • Segmenting Clients by Quality: Poor, Core and More

    • February 21, 2018
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Business Development, Customer Personas
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    Beyond segmenting existing clients by demographic information, geography, or service utilization, consider bucketing your existing client base into three categories of quality—Poor, Core and More—in order to grow revenue.

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  • Top 5 Customer Persona Generators

    • September 18, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Business Development, Customer Personas
    2 Comments

    When it comes to ensuring that your business attracts and targets only ideal prospects, you should deeply consider who your clients or customers really are at the human level—especially at the earliest stage of the sales lifecycle. Customer personas are the first step in unlocking a world of insight.

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  • Artificial Intelligence and Personalization for B2C

    • January 26, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Conversion Optimization, Customer Personas, Digital Marketing, Lead Generation
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    Can B2C companies create a seamless and consistent user experience across multiple touch points using AI in order to maximize sales—while keeping consumers comfortable with the fact that their behaviors and preferences are being collected, utilized and presented back to them daily?

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  • What Is Dynamic Content Personalization?

    • January 10, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Conversion Optimization, Customer Personas, Digital Marketing, Web Technology
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    How Does Dynamic Content Personalization Work for B2B? Automated, dynamic content creates a more personalized, one-to-one sales experience for each prospect. Through web technology, an organization collects data from prospects through landing pages, forms, and progressive profiling. Advanced algorithms dynamically change the content consumption options, format and placement on a website or blog, and delivery
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