by Kelly Campbell | Feb 21, 2018 | Agency Growth, Business Development, Customer Personas
Beyond segmenting clients by demographic information, geography, or service utilization, consider bucketing your existing client base into three categories of quality—Poor, Core and More—in order to grow revenue. Last week, I attended a summit for business owners... 
by Kelly Campbell | Sep 18, 2017 | Agency Growth, Business Development, Customer Personas
To ensure that your agency or service-based business attracts and targets only ideal prospects, deeply consider who your clients are at the human level—especially at the earliest stage of the sales cycle. Here’s a simple, standard ‘equation’ you can use to start:...