• Work with Me
    • Trauma-Informed Leadership Coaching
    • The Reset (Immersive Experience)
    • Mental Health Training & Communication Workshops
    • High-Conscious and Queer: Leadership Coaching Circle
  • Speaking
  • Pre-Order Book
  • Leadership Quiz
  • Podcast
  • Metacognition
  • Why Me?
    • Meet Kelly
    • Testimonials
    • Media + Press Kit
  • Let’s Talk
  • Work with Me
    • Trauma-Informed Leadership Coaching
    • The Reset (Immersive Experience)
    • Mental Health Training & Communication Workshops
    • High-Conscious and Queer: Leadership Coaching Circle
  • Speaking
  • Pre-Order Book
  • Leadership Quiz
  • Podcast
  • Metacognition
  • Why Me?
    • Meet Kelly
    • Testimonials
    • Media + Press Kit
  • Let’s Talk
Segmenting Clients by Quality: Poor, Core and More

Segmenting Clients by Quality: Poor, Core and More

by Kelly Campbell | Feb 21, 2018 | Agency Growth, Business Development, Customer Personas

Beyond segmenting clients by demographic information, geography, or service utilization, consider bucketing your existing client base into three categories of quality—Poor, Core and More—in order to grow revenue. Last week, I attended a summit for business owners...
Top 5 Customer Persona Generators

Top 5 Customer Persona Generators

by Kelly Campbell | Sep 18, 2017 | Agency Growth, Business Development, Customer Personas

To ensure that your agency or service-based business attracts and targets only ideal prospects, deeply consider who your clients are at the human level—especially at the earliest stage of the sales cycle. Here’s a simple, standard ‘equation’ you can use to start:...

Heal to Lead is coming April 2024.

Get exclusive content and announcements about the anticipated book for real leaders who are ready to do the work. You'll also get thought-provoking articles on "the new TLC"—trauma, leadership, and consciousness—delivered to your inbox once a month.

Got it! Thanks for your support.

I'M ALL IN.

  • Follow
  • Follow
  • Follow

@ 2023 Agency Growth Consultant LLC. All Rights Reserved. Privacy Policy.

Heal to Lead is coming April 2024.

Get exclusive content and announcements about the anticipated book for real leaders who are ready to do the work. You'll also get thought-provoking articles on "the new TLC"—trauma, leadership, and consciousness—delivered to your inbox once a month.

Success!

I'M ALL IN.

  • Follow
  • Follow
  • Follow
@ 2023 Agency Growth Consultant LLC. All Rights Reserved. Privacy Policy.

Coaching

Speaking

Book

Let's Talk

Manage Cookie Consent
I value transparency, so I want you to know that this website uses cookies for analytics, personalization and to improve your human experience.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}