by Kelly Campbell | Aug 11, 2020 | Agency Growth, Agency Leader Transformation, Business Development
In the early 1990s, Kim Bartholomew and Leonard M. Horowitz revealed a model of attachment styles for adults, a four-group model that is generally applied to personal relationships. Your attachment style probably found its foundations in your childhood, though it can... 
by Kelly Campbell | Jul 13, 2020 | Agency Growth, Business Development
The Great Pause brought to us by the novel coronavirus has given us space to create change and design a future that looks a lot different from our recent past. What has been in so many ways upsetting, stress inducing, and downright frightening has also provided an... 
by Kelly Campbell | Feb 21, 2018 | Agency Growth, Business Development, Customer Personas
Beyond segmenting clients by demographic information, geography, or service utilization, consider bucketing your existing client base into three categories of quality—Poor, Core and More—in order to grow revenue. Last week, I attended a summit for business owners... 
by Kelly Campbell | Sep 18, 2017 | Agency Growth, Business Development, Customer Personas
To ensure that your agency or service-based business attracts and targets only ideal prospects, deeply consider who your clients are at the human level—especially at the earliest stage of the sales cycle. Here’s a simple, standard ‘equation’ you can use to start:...