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Add Warm Leads to Your Value Proposition in 2021
- December 14, 2020
- Posted by: Kelly Campbell
- Category: Business Development, Digital Marketing
No CommentsDo your agency’s clients stand to benefit from receiving personal information on unidentified warm leads? These prospects have been on your clients’ sites — perhaps because of the great marketing or advertising work your firm has done for them — so, why are we stopping there?
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Could Your Attachment Style Impact Business Development?
- August 11, 2020
- Posted by: Kelly Campbell
- Category: Agency Growth, Agency Leader Transformation, Business Development
Your personal “attachment style” is likely impacting your business, whether you realize it or not. Understanding your style may help you understand why you have a hard time closing a sale or managing your team members—and what you can do about it.
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New Language for Our New World: A Pitch Guide for Agencies
- July 13, 2020
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development
The use of more feminine language and adopting more feminine qualities in all aspects of your agency to create a balanced, inclusive approach to business development is what’s needed in the new now. Here’s a free pitch guide for agencies that goes more in-depth on this topic and serves as a how-to.
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How and When to Structure Retainer Agreements
- August 28, 2019
- Posted by: Kelly Campbell
- Category: Agency Leader Transformation, Business Development, Operational Efficiency
Retainer agreements have become more common over the past decade, replacing the historically popular hourly billing system. Yet, it’s important to analyze everything because there’s a good possibility that neither hourly nor retainer is right for your agency—and that fixed price or value-based billing may be the way to go. For the purposes of this discussion, though, we’ll focus on the pitfalls of hourly and the prospects of retainers.
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The Homepage Approach That Scores the Most Ideal Clients
- April 6, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Conversion Optimization, Customer Personas, Positioning, Website Design
To bring in more ideal clients, let’s ditch the ‘we/us/our’ language and start demonstrating that we understand the world from our ideal customers’ perspective.
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Segmenting Clients by Quality: Poor, Core and More
- February 21, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Customer Personas
Beyond segmenting existing clients by demographic information, geography, or service utilization, consider bucketing your existing client base into three categories of quality—Poor, Core and More—in order to grow revenue.
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Top 5 Customer Persona Generators
- September 18, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Customer Personas
When it comes to ensuring that your business attracts and targets only ideal prospects, you should deeply consider who your clients or customers really are at the human level—especially at the earliest stage of the sales lifecycle. Customer personas are the first step in unlocking a world of insight.
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Drastically Increase Lead Conversion with One Change
- August 16, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Conversion Optimization, Lead Generation, Web Technology
If we shift our perspective to realize that lead capture should simply recreate an in-person dialogue on our contact pages, webinar registration and other landing pages, then we need to provide an interactive experience and the line of questioning must be conversational in nature.
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Which Unknown Prospects Are On Your Website Right Now?
- June 21, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Lead Generation, Web Technology
Many agencies and businesses utilize marketing automation tools that track the behavior and activities of those already in their CRM, but what about the anonymous potential leads visiting their sites each day? Imagine being able to discover unknown prospects—and have their information sent your inbox daily.
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What is Conversion Rate Optimization (CRO)?
- March 6, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Conversion Optimization, Digital Marketing, Lead Generation
Conversion optimization specialists cover a range of skills that all affect conversions. From content management systems and survey tools, to web analytics, user experience and technical project management, CRO practitioners go beyond testing to constantly improve conversion results on an organization’s website.
Are you looking to transform or scale your creative, media or tech agency? Are your thoughts, beliefs and actions as a leader holding the business back? Let’s find a time to talk.