• Position Zero: Holy Grail or Click-Thru Rate Killer?

    • September 27, 2018
    • Posted by: Kelly Campbell
    • Category: Digital Marketing, Search Engine Optimization
    No Comments

    While getting to Rank Zero status can help you respond to Google’s changing algorithms and optimize your results for voice-based and mobile queries, it can also potentially decrease your site’s CTR when a post shows up in a featured snippet.

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  • Multilingual Meta Descriptions: To Translate or Not for SEO?

    • May 14, 2018
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Search Engine Optimization, User Experience (UX)
    1 Comment

    If you’re targeting non-English-speaking users, translate every part of your site, including the multilingual metadata. Pay attention to the quality of your multilingual SEO. Consider localization. The details matter, no matter which language your audience speaks and reads.

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  • Google To Flag Your Non-Secure Website

    • March 12, 2018
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Conversion Optimization, Search Engine Optimization
    No Comments

    Even if you don’t handle financial transactions, make sure your site is secured with HTTPS. Why? With Google’s plans, not doing so will be like hanging a sign above the virtual door that says: “Enter at your own risk.”

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  • Google Content Guidelines: Different Per Vertical?

    • November 29, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Digital Marketing, Search Engine Optimization
    No Comments

    Search engine optimization and digital content guidelines have expanded to include vertical-specific rules, helping to return relevant content to searchers. Google’s verticals use varying guidelines to rank highly on results pages, whether you are trying to have your content appear in a retail search, a news search, or another specific vertical.

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  • 5 Incredibly Effective Backlink Strategies

    • October 12, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Search Engine Optimization
    No Comments

    Improving your backlinks is a powerful way to improve your ranking on search engine results pages. Assessing your backlinks is one of the prime ways that Google determines the quality and usefulness of your site. Here are some strategies you can use to get more, quality inbound links and generate more, targeted traffic.

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  • SEO For Non-Profits: What Is It and Do We Need It?

    • July 14, 2017
    • Posted by: Kelly Campbell
    • Category: Nonprofit Digital Marketing, Search Engine Optimization
    No Comments

    SEO refers to a suite of techniques and strategies that help you to connect your ideal audience with your online presence. For a non-profit, this can mean more volunteers and more donations—think greater volume, frequency and dollar amount. Beyond that, your cause’s message can be extended further. In short, you can reach more people who care about your cause but don’t yet know your organization by name.

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  • Pay Attention: Voice Search SEO Is Changing Digital Marketing

    • July 14, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Lead Generation, Search Engine Optimization, User Experience (UX)
    No Comments

    The current prediction is that by 2020, 50 percent of all searches will be voice-based. By focusing on mobile—and targeting long-tail keywords and featured snippets—optimizing a website for voice search naturally helps improve overall SEO as well. The key takeaway here is that “voice search SEO” shouldn’t be viewed as a separate initiative, it’s merely an expansion or reprioritization of current SEO best practices.

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  • Is Your SEO Strategy Static or Elastic?

    • June 6, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Search Engine Optimization
    No Comments

    One of the most overlooked aspects of search engine optimization (SEO) is the fact that it constantly evolves. If you want your SEO strategy to be effective, it needs to adapt. The changing face of SEO should be exciting rather than a burden: Every day, there are new opportunities to reach your ideal audience and delight them with valuable content for mutually beneficial relationships.

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  • How To Hire An SEO Consultant

    • March 13, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Nonprofit Digital Marketing, Search Engine Optimization
    No Comments

    Maile Ohye, Developer Programs Tech Lead at Google, shares her advice for hiring an SEO Consultant to improve the searcher experience—from initial query on Google and your website’s ranking to user experience once visitors click through and conversion optimization.

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  • Top 4 Ranking Factors in 2017

    • February 28, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Digital Marketing, Lead Generation, Nonprofit Digital Marketing, Search Engine Optimization
    No Comments

    Last month, Aleh Barysevich of Search Engine Journal put together a great article on how to optimize your site for top ranking factors, based on studies by SearchMetrics, Backlinko and SEO PowerSuite. The following summary includes priority action items for site owners.

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  • Top 3 Google Updates For the New Year

    • January 5, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Digital Marketing, Nonprofit Digital Marketing, Search Engine Optimization
    No Comments

    As we ushered in a new year, Google prepared for its latest updates—ranging from resolute to reactive—all in the name of an improved and safer user experience.

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  • When Nonprofits Cannot Rely on Federal Funding

    • November 27, 2016
    • Posted by: Kelly Campbell
    • Category: Conversion Optimization, Digital Marketing, Nonprofit Digital Marketing, Search Engine Optimization
    No Comments

    With a new administration comes the dawn of defunding many of the environmental and social change programs we’ve worked to build over decades. Is there a way to keep progress moving forward without government funding?

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  • Google’s New Priority: Mobile Search

    • October 30, 2016
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Nonprofit Digital Marketing, Search Engine Optimization
    No Comments

    In its latest update, Google is splitting its index in order to prioritize mobile search over desktop search. Learn how to get your site in shape before the split.

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