• Drop the Hamburger Menu, Your Pipeline Will Thank You

    • October 29, 2018
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Conversion Optimization, User Experience (UX), Website Design
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    The hamburger menu doesn’t deserve its navigation domination. In fact, that minimalist menu may be turning leads away and frustrating your prospects. Here’s why you should skip the hamburger menu on desktop resolutions and relegate it to mobile devices.

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  • Multilingual Meta Descriptions: To Translate or Not for SEO?

    • May 14, 2018
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Search Engine Optimization, User Experience (UX)
    1 Comment

    If you’re targeting non-English-speaking users, translate every part of your site, including the multilingual metadata. Pay attention to the quality of your multilingual SEO. Consider localization. The details matter, no matter which language your audience speaks and reads.

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  • Net Neutrality + AMP in 2018

    • January 9, 2018
    • Posted by: Kelly Campbell
    • Category: Agency Growth, User Experience (UX), Web Technology
    1 Comment

    In the face of a net neutrality repeal, AMP could be the thing that keeps you afloat in an unequal Internet world. Investing in this platform addition to keep your site loading quickly, boost user engagement and satisfaction, and future-proof your web presence no matter what comes next.

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  • Pay Attention: Voice Search SEO Is Changing Digital Marketing

    • July 14, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Lead Generation, Search Engine Optimization, User Experience (UX)
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    The current prediction is that by 2020, 50 percent of all searches will be voice-based. By focusing on mobile—and targeting long-tail keywords and featured snippets—optimizing a website for voice search naturally helps improve overall SEO as well. The key takeaway here is that “voice search SEO” shouldn’t be viewed as a separate initiative, it’s merely an expansion or reprioritization of current SEO best practices.

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  • How Data Visualization Converts Prospective Donors

    • June 21, 2017
    • Posted by: Kelly Campbell
    • Category: Nonprofit Digital Marketing, User Experience (UX), Website Design
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    Your non-profit has a plethora of data that can help persuade people to donate—secondarily to the story you tell. While the sheer weight of these metrics might be compelling, the quickest and most impactful way to convey it to people is through imagery.

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  • 3 Ways to Improve Conversion Rate on Your Landing Pages

    • May 2, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Conversion Optimization, Digital Marketing, User Experience (UX)
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    Landing pages are the backbone of any inbound marketing campaign. As such, it’s worth spending the time to optimize them, so they produce the maximum number of form-fills (or leads). You don’t just want traffic to your site. You want those visitors to take action.

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  • Top UX Trends, Web Design in 2017

    • April 3, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Nonprofit Digital Marketing, User Experience (UX), Web Technology, Website Design
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    One of the most comprehensive roundup articles on the top trends we’re seeing this year in user experience (UX) and web design, including descriptions and visual examples.

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  • Google Site Search Retires, Now What?

    • March 27, 2017
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Digital Marketing, Nonprofit Digital Marketing, User Experience (UX), Web Technology
    No Comments

    If you use the paid enterprise version of Google Site Search, you will no longer have that option so you’ll need to find an alternative. If your site currently uses the free version, find an alternate immediately because your competitors’ ads could be appearing on your site as we speak. Here’s what you need to know »

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  • Google Says No More Mobile Pop-ups in 2017

    • December 16, 2016
    • Posted by: Kelly Campbell
    • Category: Agency Growth, Digital Marketing, Email Marketing, Lead Generation, Nonprofit Digital Marketing, User Experience (UX)
    No Comments

    Google announced back in August 2016 that on January 10, 2017 it would begin penalizing sites that use “interstitials”—which applies to pop-ups that users have to dismiss in order to continue navigating on a site, as well as advertisements that cover the top half of the page.

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