Kelly Campbell, Agency Growth Consultant
Email: kelly@klcampbell.com
Call: (845) 304-9304
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Courageous Business Decisions Can Take Time
- June 20, 2019
- Posted by: Kelly Campbell
- Category: Agency Growth, Agency Leader Transformation
No CommentsAny change carries risk, but in the end you’ll often find that you can accomplish more than you’ve dreamed. Pay attention to the details: whom you serve, what challenges you solve, and why it matters. Then, be prepared to take a stand and codify it for all to see.
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EP 48: The Evolution of Facebook Advertising, with Kim Barrett
- June 13, 2019
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Increase Group Engagement with These 3 Ice Breakers
- June 4, 2019
- Posted by: Kelly Campbell
- Category: Agency Growth
Even groups of people who’ve known each other for ages and are familiar with each other on an ongoing basis can struggle to break past that initial barrier and begin forming meaningful connections. These exercises are intended to disarm the group and start inciting authentic thoughts and emotions.
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EP 47: Assessing Our Happiness as Agency Owners, with Becky Wang
- May 30, 2019
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Complete Collar Colors: Understanding Consumer Personas
- May 22, 2019
- Posted by: Kelly Campbell
- Category: Agency Growth
When we work to create buyer personas for our agencies or our clients, collar colors are a critical piece of the business development puzzle. A consumer’s collar segment gives you insight into their culture, mindset, motivations, questions, what they’re ultimately looking for in a product or service—and the buying experience as a whole.
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EP 46: How to Pivot Toward Market Opportunity, with David Title
- May 13, 2019
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Sure, We Can Scale Companies, But What About Human Agency?
- May 7, 2019
- Posted by: Kelly Campbell
- Category: Agency Growth
When we step back and realize that we, as humans, have agency—that is, to make our own choices—we can create a reality where our companies do not define us, control us, or predict what our future might be.
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EP 45: Training Your Digital Project Managers, with Ben Aston
- May 1, 2019
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Optimizing Your Agency’s Online Presence
- April 29, 2019
- Posted by: Kelly Campbell
- Category: Agency Growth
When a prospect lands on your agency’s homepage, you want them curious, engaged and eventually converted. However, most of our creative or technology agency websites aren’t doing a good job of this and there are several key reasons for that.
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How is Agency Life & Workload Affecting Your Employees?
- April 23, 2019
- Posted by: Kelly Campbell
- Category: Agency Growth
Creating a work-life balance within your agency can reduce turnover and burnout. When workload impacts employees negatively, they aren’t relaxed or creative. The mental, emotional and physical wellbeing of our teams is essential to their overall wellness and productivity.
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EP 44: How Team Trust Inspires Innovation, with Jay Melone
- April 17, 2019
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 43: The Future of Voice Technology in Marketing, with Matthew Gillen
- April 4, 2019
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 42: 5 Non-Closing Reasons to Follow Up, with Dan Morris
- March 14, 2019
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 41: Using Social as a Closing Tool, with Adam Brown
- March 7, 2019
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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What Do Agency Leaders Really Want?
- March 5, 2019
- Posted by: Kelly Campbell
- Category: Agency Growth
Running a creative agency, a business model with so many moving parts, can make it exponentially harder to achieve some of our deeply human desires: purpose, happiness, connection, and love. We know what we really want; the question is what changes must we make in order to live a life without regret?
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Do Communities Exist for Agency Operations Managers?
- March 4, 2019
- Posted by: Marcel Petitpas
- Category: Agency Growth
Marcel Petitpas wanted to combine elements from the groups, training programs and live events he’s attended over the years—and create one amazing community specifically for agency operations people.
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EP 40: Matching Brands and Agencies, with Robby Berthume
- February 16, 2019
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 39: Podcasting is the New Networking, with Matt Johnson
- February 6, 2019
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 38: Agile Agencies and the Importance of Culture, with Andi Graham
- January 24, 2019
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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What’s the Right Ratio for Agency Management Fees vs. Ad Spend?
- January 15, 2019
- Posted by: Kelly Campbell
- Category: Agency Growth
There’s no magic ratio for agency management fees versus ad spend. It all comes down to ROI, so it’s essential to track clicks, sales, phone calls, and more. The more business your clients receive from the advertising, the more willing they will be to create a bigger budget and allow you to take a larger percentage of it.
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EP 37: Applied Empathy for Agencies, with Michael Ventura
- January 10, 2019
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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What’s Your Agency Tech Stack for Operations and Marketing?
- January 7, 2019
- Posted by: Kelly Campbell
- Category: Agency Growth
Developing the right operations and marketing tech stack is a crucial part of optimizing your agency’s efficiency and profitability. Identifying the tech stack that works for your specific team is essentially how your agency builds its technical foundation.
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EP 36: Relaunching Your Agency Website, with Christina Hagopian
- December 27, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Enrich Your Email Data Quality in 3 Steps
- December 21, 2018
- Posted by: Jericho Gonzales
- Category: Conversion Optimization, Email Marketing
Having more customer information can help email marketing campaigns. Use the collected data to effectively segment subscribers into different target groups and develop more meaningful and valuable content for each one of them.
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7 Ways to Increase Agency Leads with a Chatbot
- December 18, 2018
- Posted by: Greg Ahern
- Category: Agency Growth, Conversion Optimization
From a business perspective, the goals of a chatbot are to improve conversions, keep users engaged, and reduce support and customer service costs. From a customer perspective, the goal is to create a simple environment where users can research and purchase the service they need quickly and efficiently.
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EP 35: Alternative Agency Partnership Models, with Patrick Smith
- December 13, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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A Lesson in Positioning For Services and Products Alike
- December 6, 2018
- Posted by: Kelly Campbell
- Category: Positioning
Strong positioning—whether narrow in vertical, horizontal, or both—makes you irreplaceable in your prospect’s mind—which in turn allows you to charge a premium, be selective about your clients, and realize a higher profit margin.
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EP 34: How to Disqualify Agency Prospects, with Dave Fischer
- November 29, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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5-Step Pain Filter: Close Contracts During Discovery
- November 19, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth
Prospects will tell you how to close them if you listen to their challenges, determine what’s most critical to them on an emotional level, and instill confidence about your agency’s positioning and your track record of success for clients just like them.
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EP 33: Sales Openers vs. Closers for Agencies, with Dan Morris
- November 14, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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5 Prospecting Hacks for Agency Growth
- November 12, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth
If you have a great service and a streamlined sales process in place, the hardest part is targeting the right prospects. At the end of the day, your time is best spent nurturing your ideal clients and closing deals. Here’s how.
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Digital Agency Staffing for Long-Term Success
- November 5, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth
There are so many considerations for traditional PR and marketing communications firms to take into account before expanding into digital services. One of the biggest question marks is how expansion translates into digital agency staffing.
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EP 32: Better Presentations for Winning New Business, with Pat Quinn
- October 31, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Drop the Hamburger Menu, Your Pipeline Will Thank You
- October 29, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Conversion Optimization, User Experience (UX), Website Design
The hamburger menu doesn’t deserve its navigation domination. In fact, that minimalist menu may be turning leads away and frustrating your prospects. Here’s why you should skip the hamburger menu on desktop resolutions and relegate it to mobile devices.
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EP 31: Top 3 Contractual Gaps for Agencies, with Sharon Toerek
- October 17, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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What’s Your Agency’s Prospect Filtering Protocol?
- October 9, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth
Creating a pipeline with a balanced mix is where you want to be; But first, develop an internal filtering process that’s sharply focused on the type of client that will bring your agency to the next level of success. With a Prospect Filtering Protocol in place, you’ll be partnering with perfect clients in no time.
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EP 30: The Power of Positioning, with David C. Baker
- October 3, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Position Zero: Holy Grail or Click-Thru Rate Killer?
- September 27, 2018
- Posted by: Kelly Campbell
- Category: Digital Marketing, Search Engine Optimization
While getting to Rank Zero status can help you respond to Google’s changing algorithms and optimize your results for voice-based and mobile queries, it can also potentially decrease your site’s CTR when a post shows up in a featured snippet.
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EP 29: Righting Client Relationships, with Jodi Katz
- September 19, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 28: Demystifying Profitability, with Ryan Watson
- September 6, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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8 Ways to Manage Non-Ideal Clients (Before Firing Them)
- September 5, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth
While it can be frustrating to feel trapped in a spiraling relationship with a non-ideal client, it’s important to recognize these interactions for the improvement opportunities that they provide. If you want a thriving, innovative agency, pull lessons from these client experiences and adapt your practices.
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EP 27: Onboarding Clients for Mutual Success, with Sara Bacon
- August 23, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Is There a Perfect Pipeline Mix?
- August 13, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth
Bigger isn’t always better, especially when it comes to optimizing your pipeline for new business opportunities. So, what’s the right pipeline mix and where should you allocate your resources for business development?
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EP 26: Self-Leadership Changes Agencies, with Scott Jeffrey
- August 9, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Agency Profitability: Journey or Destination?
- August 1, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth
Margin can illustrate whether or not your agency is well positioned. If it isn’t—because your value proposition is too broad, unclear, or non-existent—you’ll find that you can only do so much to improve profitability.
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EP 25: Immediate Conversations, Not Forms, with Dan Murphy
- July 26, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 24: What is Compassionate Management, with Rena DeLevie
- July 12, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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How Agency Positioning Impacts Pricing
- July 2, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Positioning
When you can clearly explain your unique value proposition—how your deep expertise sets you apart from the pack—it ensures that your customers see you as irreplaceable, and worth every penny you charge. In this way, pricing becomes less of the conversation, and in many cases, no longer a matter of negotiation.
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Why ‘Referral’ Can Be a Bad Word
- June 29, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Positioning
Word-of-mouth marketing and referrals are great for increasing business without having to pay for the client acquisition or do the work of finding and converting a lead. Unfortunately, not every referral is a good one. In fact, they’re rarely good.
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EP 23: Identify Unknown Prospects on Your Site, with Carol Luong
- June 28, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 22: Managing Creative Teams, with Karl Sakas
- June 15, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 21: Quiz Marketing for Agency Clients, with Josh Haynam
- May 31, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Is Your Nonprofit Ready for GDPR Compliance?
- May 21, 2018
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
If your nonprofit is involved with donors, volunteers, or other constituents from the European Union (EU), pay attention, because the General Data Protection Regulation (GPDR) goes into effect May 25, 2018.
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EP 20: Social Success for Agencies, with Carrie Kerpen
- May 17, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Multilingual Meta Descriptions: To Translate or Not for SEO?
- May 14, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Search Engine Optimization, User Experience (UX)
If you’re targeting non-English-speaking users, translate every part of your site, including the multilingual metadata. Pay attention to the quality of your multilingual SEO. Consider localization. The details matter, no matter which language your audience speaks and reads.
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3 Tech Disruptions Your Nonprofit Can’t Ignore
- May 14, 2018
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
Augmented and virtual reality are becoming a part of your donors’ and volunteers’ everyday lives. The same holds true for artificial intelligence and blockchain. In fact, the three tech disruptions highlighted are welcome additions to breathe new life into the nonprofit sector.
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EP 19: Creating a Referable Brand, with Michael Roderick
- May 3, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 18: How to Sell and Exit Your Agency, with Jason Liggitt
- April 20, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Grow Your Email List with Quiz Marketing
- April 10, 2018
- Posted by: Josh Haynam
- Category: Agency Growth, Conversion Optimization
If the average website converts two percent or fewer visitors into leads, quiz marketing can be incredibly effective in growing your email list—which your business can gradually nurture until recipients are ready to become customers.
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The Homepage Approach That Scores the Most Ideal Clients
- April 6, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Conversion Optimization, Customer Personas, Positioning, Website Design
To bring in more ideal clients, let’s ditch the ‘we/us/our’ language and start demonstrating that we understand the world from our ideal customers’ perspective.
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Ep 17: Streamlining Your Entire Agency, with Ron Ause
- April 6, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 16: Simple Asks to Scale Your Agency, with Laura Fredricks
- March 24, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Get Creative with Corporate Sponsorships
- March 16, 2018
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
Nonprofits can offset event costs, increase overall income, and rely less on endowments and grants by getting creative with corporate sponsorships. Creative thinking and empathy are key to creating sustainable, mutually-beneficial relationships with corporate sponsors.
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Google To Flag Your Non-Secure Website
- March 12, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Conversion Optimization, Search Engine Optimization
Even if you don’t handle financial transactions, make sure your site is secured with HTTPS. Why? With Google’s plans, not doing so will be like hanging a sign above the virtual door that says: “Enter at your own risk.”
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EP 15: Understanding Prospect Intent (AdWords), with Dr. Darren Carter
- March 8, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 14: Lead Gen for Agencies, with Alex Berman
- February 22, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Segmenting Clients by Quality: Poor, Core and More
- February 21, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Customer Personas
Beyond segmenting existing clients by demographic information, geography, or service utilization, consider bucketing your existing client base into three categories of quality—Poor, Core and More—in order to grow revenue.
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What Facebook News Feed Changes Mean For Your Business
- February 19, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing
It’s time to roll up our sleeves and roll with the punches. While other businesses are floundering, with managers slapping their monitors to Make Facebook Work Again, here are some things you can do to keep your content rising to the top and giving the people what they want.
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What Makes a Big Difference to Donors?
- February 14, 2018
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
The hallmark of effective fundraising, donor-centric communications consider the position of the donor first and make them feel good about giving.
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EP 13: Post-Merger Agency Life, with Marc Sampogna
- February 11, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 12: Creating Change In Your Agency, with Adam Force
- January 26, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Part III: Assessing Your Fundraising Results
- January 15, 2018
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
After your campaign is over, assessing your fundraising results can impact the productivity of the entire next year. In this third and final part of our fundraising series, we look at four strategies to assess your fundraising results and help your nonprofit improve even more for the next appeal campaign.
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EP 11: From Cold Email to Close, with Travis Piepho
- January 12, 2018
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Net Neutrality + AMP in 2018
- January 9, 2018
- Posted by: Kelly Campbell
- Category: Agency Growth, User Experience (UX), Web Technology
In the face of a net neutrality repeal, AMP could be the thing that keeps you afloat in an unequal Internet world. Investing in this platform addition to keep your site loading quickly, boost user engagement and satisfaction, and future-proof your web presence no matter what comes next.
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EP 10: What Makes a Great Agency Website, with Matt Kelley
- December 29, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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EP 9: Balancing Life + Agency Ownership, with DJ Sharad
- December 15, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Part II: Fundraising Etiquette, Back to Basics
- December 15, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
Timely and sincere thank you letters are one of the most important steps in the fundraising process. Follow these four basic, but essential, tips to make your donors feel appreciated and willing to donate again in the future.
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Ep 8: Overcoming Sales Objections, with Kevin Campbell
- November 29, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Leveraging Google Grants for Your Nonprofit
- November 29, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
If your nonprofit is not using Google Grants, you’re missing out on a large, free source of inbound traffic and advertising that could make a significant impact on your organization’s awareness reach, online fundraising, and volunteer pool in 2018 and beyond.
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Google Content Guidelines: Different Per Vertical?
- November 29, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Digital Marketing, Search Engine Optimization
Search engine optimization and digital content guidelines have expanded to include vertical-specific rules, helping to return relevant content to searchers. Google’s verticals use varying guidelines to rank highly on results pages, whether you are trying to have your content appear in a retail search, a news search, or another specific vertical.
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Ep 7: How to Sell Retainers, with Douglas Lim
- November 16, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Part I: 7 Strategies for Successful Year-End Fundraising
- November 15, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
It’s that time of year again, where the holiday bustle is in full swing, and you’re already starting to plan for the coming year. The last sixty days of the year are the most crucial time for year-end fundraising. Follow these seven strategies for the most successful annual appeal season.
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Ep 6: Syncing Expectation with Opportunity (SEO), with Zee Hoffmann Jones
- November 2, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Why is Project Management Vital to Success?
- November 1, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Nonprofit Digital Marketing, Operational Efficiency
Great project management means much more than keeping project management’s iron triangle in check, delivering on time, budget, and scope; it unites clients and teams, creates a vision for success and gets everyone on the same page of what’s needed to stay on track for success. When projects are managed properly, there’s a positive impact that reverberates beyond delivery of ‘the stuff’.
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What is a Climate Reality Leader?
- October 24, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
If the biggest blank on everyone’s mind is “Tell me what can I do to help”, we cannot simply ignore that. To do so perpetuates the idea that this crisis is too big to solve, and then, people feel some sense of justification in not doing anything at all. As I see it now, that’s the very root of the problem in our extremely slow adoption toward action.
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Ep 5: Hyper-Targeted Biz Dev, with Ryan O’Hara
- October 20, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Creating Donor Personas For Nonprofits: Why and How
- October 12, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
Running your nonprofit like a business just makes sense—even if you don’t want to say it out loud, or to your colleagues, or even to yourself. There’s stigma attached to thinking about supporters like customers, but if your operations depend on their financial contributions, you do have something to “sell”. And knowing everything about the individuals to whom you’re selling is the best way to increase income.
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5 Incredibly Effective Backlink Strategies
- October 12, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Search Engine Optimization
Improving your backlinks is a powerful way to improve your ranking on search engine results pages. Assessing your backlinks is one of the prime ways that Google determines the quality and usefulness of your site. Here are some strategies you can use to get more, quality inbound links and generate more, targeted traffic.
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Ep 4: Agency Pricing Models, with Jason Swenk
- October 6, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Ep 3: Outbound Growth Hacking, with Jonathan Soares
- September 21, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Top 5 Customer Persona Generators
- September 18, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Customer Personas
When it comes to ensuring that your business attracts and targets only ideal prospects, you should deeply consider who your clients or customers really are at the human level—especially at the earliest stage of the sales lifecycle. Customer personas are the first step in unlocking a world of insight.
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Planning for Sustainable Fundraising
- September 18, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
Planning for sustainable fundraising involves putting your roadmap in writing—to ensure that your goals are clear and that all of your actions lead toward them. If your organization needs help, working with a nonprofit consultant can be cost-effective and can reduce implementation time.
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Ep 2: Visibility + Voice Search, with Laurie Macomber
- September 7, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Ep 1: Agency Scaler Podcast (Introduction)
- August 25, 2017
- Posted by: Kelly Campbell
- Category: THRIVE Podcast
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Drastically Increase Lead Conversion with One Change
- August 16, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Conversion Optimization, Lead Generation, Web Technology
If we shift our perspective to realize that lead capture should simply recreate an in-person dialogue on our contact pages, webinar registration and other landing pages, then we need to provide an interactive experience and the line of questioning must be conversational in nature.
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Fundraising Trends for Year-End Giving 2017
- August 16, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing
For your fundraising efforts to be successful, you need to adapt to potential donors. Technology and human behavior are changing year-end giving simultaneously. It makes sense to investigate and use some of the new tools that are available so you can reach people, manage donations, and run your organization.
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SEO For Non-Profits: What Is It and Do We Need It?
- July 14, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing, Search Engine Optimization
SEO refers to a suite of techniques and strategies that help you to connect your ideal audience with your online presence. For a non-profit, this can mean more volunteers and more donations—think greater volume, frequency and dollar amount. Beyond that, your cause’s message can be extended further. In short, you can reach more people who care about your cause but don’t yet know your organization by name.
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Pay Attention: Voice Search SEO Is Changing Digital Marketing
- July 14, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Lead Generation, Search Engine Optimization, User Experience (UX)
The current prediction is that by 2020, 50 percent of all searches will be voice-based. By focusing on mobile—and targeting long-tail keywords and featured snippets—optimizing a website for voice search naturally helps improve overall SEO as well. The key takeaway here is that “voice search SEO” shouldn’t be viewed as a separate initiative, it’s merely an expansion or reprioritization of current SEO best practices.
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Which Unknown Prospects Are On Your Website Right Now?
- June 21, 2017
- Posted by: Kelly Campbell
- Category: Agency Growth, Business Development, Lead Generation, Web Technology
Many agencies and businesses utilize marketing automation tools that track the behavior and activities of those already in their CRM, but what about the anonymous potential leads visiting their sites each day? Imagine being able to discover unknown prospects—and have their information sent your inbox daily.
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How Data Visualization Converts Prospective Donors
- June 21, 2017
- Posted by: Kelly Campbell
- Category: Nonprofit Digital Marketing, User Experience (UX), Website Design
Your non-profit has a plethora of data that can help persuade people to donate—secondarily to the story you tell. While the sheer weight of these metrics might be compelling, the quickest and most impactful way to convey it to people is through imagery.
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