Drastically Increase Lead Conversion with One Change

increase lead conversion with interactive forms

If you’re in the B2B service industry, you probably attend several networking events and conferences per year, if not more. Imagine starting every conversation with an introduction like this:

“Before we start talking, would you tell me your first and last name, the company you’re with, your email address, phone number and why you’re interested in speaking with me?”

You’d turn every single person off from engaging with you—yet, we still take this very approach on our websites.

If we shift our perspective to realize that we’re simply recreating an in-person dialogue on our contact pages, webinar registration and other landing pages, we need to provide an interactive experience and the line of questioning must be conversational in nature.

The single most effective change you can make is to use interactive form software like Leadformly, Typeform, or other similar tools that integrate with your CRM or can connect through Zapier to automate workflows.

First, think about the questions you’d ask someone standing right in front of you.

You can actually collect more information from your prospects than you do right now AND see a significantly higher conversion rate from your lead capture initiatives.

Sound too good to be true? Try it for yourself (on a free trial or free account basis) and you’ll see the results first-hand.

Need an example? I get it, I’m a visual person too. Here’s a duplicate of an interactive form that I use on my Creative Agency Scaling landing page, which converts at a 215% greater rate than my previous standard-field form. (If you’re an agency owner and interested in scheduling a free 30-minute consultation with me to discuss any of this further, just start the conversation below).

Author: Kelly Campbell
Kelly Campbell is an Agency Growth Consultant based in New York. A former digital agency owner for 15 years, she helps creative and tech agencies transform—focusing on people, positioning, pipeline and profitability. Kelly is also an IA/SEO consultant to Facebook and NASA. She writes for Website Magazine, speaks at digital marketing and agency growth conferences across the U.S., and has been featured in The New York Times, Woman Entrepreneur and Forbes. She is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate growth.

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My biggest fear in re-positioning and relaunching NextCrew’s website was how someone would be able to put this together who is not part of my company. With Kelly’s help, it turned out much better than I could have ever imagined. The entire experience was seamless due to Kelly’s establishment of processes, responsiveness, creative direction, and vision—and most importantly, keeping me on track. I do not think I would have trusted anyone other than her to take on this project—or our digital marketing strategy going forward.

Chirag Mehta
Chirag Mehta
Founder and CEO, NextCrew Corporation