Email marketing in 2017 has some specific challenges, but represents tremendous opportunity for organizations that ensure the highest level of relevance, are strategic and creative in their approach to segmentation, and that increase efficiency through automation.
In this Slideshare presentation, you’ll come away with an understanding of the basic process, best practices and do’s and don’ts of email marketing, the importance of mobile-first email design, top trends for 2017, subscriber segmentation, email and blog automation and some of the email marketing software on the market today.
Need more data to support making changes to your email marketing efforts? Be sure to check out this infographic on 119 Facts You Don’t Know About Email Marketing. It’s chock full of the latest stats, and will help inform your decisions about how to effectively utilize email marketing.