On this episode of THRIVE—now sponsored by Workamajig —Kelly is joined by Rena DeLevie of Management for Millennials to discuss what she calls Compassionate Management. They talk about the great divide between account managers and creatives—and how to find common ground in order to operate a more effective agency and improve overall culture.

On this episode of THRIVE, Kelly talks with Carol Luong, head of business development at Leadfeeder—a lead gen growth hacking platform that identifies unknown prospects on your site, and provides details on referral source, pages navigated, time spent and much more.

Try Leadfeeder for 14 days, no credit card required and no installation required. (You can also request a demo first, if you prefer). Visit leadfeeder.com/thrive

On this episode of THRIVE, Kelly talks with Karl Sakas, fellow agency consultant, executive coach, speaker and author of Made to Lead: A Pocket Guide to Managing Marketing & Creative Teams. They dive into practical management advice for those that are given the opportunity to oversee and support creatives at agencies or within in-house departments.

On this episode of THRIVE, Kelly talks with Josh Haynam, Co-founder of Interact Quiz Builder—which helps agencies create quizzes, assessments, and giveaways for brands to engage with end users. This variation of quiz marketing is far less controversial than the type of quiz used in the Cambridge Analytica scandal! We dive into the psychology behind quizzes and how agencies can drive results for their clients on both websites and social platforms.

On this episode of THRIVE, Kelly talks with Carrie Kerpen, Co-founder and CEO of Likeable Media, about content responsibility, the three S’s of success on social, how to determine which platforms are right for a brand, and the importance of active listening online. Carrie gives her Top 3 Tips on how agencies can learn more about their own brand, competitors, and testing different content formats.

On this episode of THRIVE, Kelly talks with the CEO of Small Pond Enterprises, Michael Roderick, about what a referable brand is and what it means to create a brand that is memorable, easy to understand, and makes people think differently. They dive into memory makers, mnemonic devices, and more.

On this episode of THRIVE, Kelly talks with Jason Liggitt, who has sold not one but two agencies over his twenty year career in creative strategy and brand architecture. Jason and Kelly share their individual experiences, lessons, and tips for a successful sale and exit from a creative agency.

On this episode of THRIVE, Kelly is joined by Ron Ause, Co-founder of Workamajig—the enterprise solution for streamlining workflows, systems, processes, communications and resources at any creative, media or tech agency. By looking at things holistically, agencies can increase efficiency and profitability.

On this episode of THRIVE, Kelly talks with Laura Fredricks, J.D., speaker, trainer and author of ‘The Ask’. Laura’s background as an attorney—winning during cross-examinations—coupled with her success in fundraising for nonprofits, evolved into a framework for asking for the things that you want in business and life. For any service-based business owner, this episode is not to be missed!

On this episode of THRIVE, Kelly is joined by Darren Carter, M.D., Founder & Principal of NYC SEM, an analytics-driven PPC agency. They talk about understanding prospect intent—including the myths of branded search on AdWords, the impact of premature influence on the SERPs, and the importance of negative keywords.

Darren goes in-depth on strategic content marketing via AdWords, re-marketing, exclusions, and more—following the prospect’s intent and interest cadence.

Kelly is joined by Alex Berman of Experiment 27 in a discussion about lead generation for agencies on this episode of THRIVE | The Agency Scaler Podcast. They talk effective “hands-off inbound marketing” including email outreach, partnerships, content promotion / PR and more. If your agency is looking to understand how to land more of the clients you love, this episode is not to be missed!

Note: Due to a technical issue with audio/video sync, a static photo of Alex Berman is displayed throughout the episode. It won’t happen again!

If you’ve ever wondered what agency life might look like after a merger or acquisition, Kelly and her guest, Marc Sampogna of Canopy Brand Group, provide some insight on this episode of THRIVE | The Agency Scaler Podcast.

They talk about the positives and negatives of entering into such agreements, the importance of culture fit, the new offerings and talent that result from these structural transactions, and what to keep in mind if you’re considering merging with another agency.

On this episode of THRIVE, Kelly talks with Adam Force, founder of Change Creator—the first magazine app for purpose-driven entrepreneurs. Adam shares how to authentically infuse impact and social good into your business model (and retain more of your millennial workforce.)

Kelly talks effective lead generation with Travis Piepho of Prospectr Marketing on this episode of THRIVE | The Agency Scaler Podcast. If you have questions about targeting, segmentation, database cleansing, automation, deliverability, warm vs. cold email messaging and standard conversion rates, tune in!

On this episode of THRIVE | The Agency Scaler Podcast, Kelly chats with UX and interface design expert, Matt Kelley about what makes an agency website great. If your site isn’t working as an intuitive, lead generation asset to your agency, these tips can help turn that around.

On this episode of THRIVE | The Agency Scaler Podcast, Kelly talks with CEO of DJUSA, Sharad Bhavnani (better known as DJ Sharad) about balancing life with work when you own a creative agency. If you’re not making time for yourself and family, or you’re having difficulty with prioritization, delegation and managing your time in order to reduce stress, this show offers some great tips from a fellow agency owner who’s making it work every day.

On this episode of THRIVE | The Agency Scaler Podcast, Kelly discusses how to overcome sales objections like a pro with Kevin Campbell (also known as her brother). Learn how to listen, mirror prospects’ language, and steer sales conversations in your direction toward value—in order to close more new business.

On this episode of THRIVE | The Agency Scaler Podcast, we go down under as Kelly chats with Douglas Lim, former agency owner in Australia. Learn how to package, pitch and close service offerings to existing and new niche clients in order to create predictable, recurring revenue.

On this episode of THRIVE | The Agency Scaler Podcast, Kelly chats with Zee Hoffmann Jones, Digital Marketing Consultant at Distilled and Blog Contributor for MOZ, about stripping out the geek speak of SEO (search engine optimization). Instead, we focus on the intended function of SEO: syncing human expectation with an organization’s opportunity.

On this episode of THRIVE | The Agency Scaler Podcast, Kelly chats with Ryan O’Hara of LeadIQ about hyper-targeted business development. If you liked Episode 3 on Outbound Growth Hacking, this conversation dives a little deeper, and we also touch upon persuasive techniques to elicit response once you’ve found your ideal prospects.

On this episode of THRIVE | The Agency Scaler Podcast, Kelly chats with Jason Swenk about creative agency pricing models, the pitfalls of hourly billing and how to stop leaving money on the table.

Jason ran a 100-person digital agency for 12 years and sold it for profit. He is now a speaker and trainer for digital agencies across the country, has his own podcast and daily vlog.

On this episode of THRIVE | The Agency Scaler Podcast, Kelly chats with Jonathan Soares of Agency Labs about outbound growth hacking—and how creative agencies and service-based businesses can prospect like pros.

Find links to the growth hacking tools and prospecting databases below.

On this episode of THRIVE | The Agency Scaler Podcast, Kelly talks with SEO veteran Laurie Macomber of Blue Skies Marketing, based in Colorado, about how voice search is changing the game for creative agencies and Amazon sellers alike.

Host Kelly Campbell introduces THRIVE | The Agency Scaler Podcast. Produced for creative agency leaders, this bi-weekly show features guests that will help guide your growth, answer the questions that keep you up at night, discuss challenges you’re facing in your own agency right now, and so much more.

Kelly shares her background as the founder of a digital agency at age 23. Having sold her agency 14 years later (in 2016), she talks about why she’s decided to consult with creative, media and tech agencies across the country to help them scale by increasing visibility, efficiency, income and profitability.